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Course Criteria
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3.00 Credits
Issues and various approaches involved in defining, developing or acquiring, and deploying management systems are studied within both strategic and support roles. Students will examine how innovative technologies can be used as an enabler for business process improvement and service, how to recognize business processes and assess their information-related needs, and how to develop organizational agility through business process innovations enabled by quality management processes. Three semester hours.
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3.00 Credits
This course is a graduate program capstone course examining concepts and methods that integrate functional areas of business. The perspective is that of general management charged with directing the total enterprise. Interactions among the environment, organization, strategy, policies and the implementation of plans are explored. Special emphasis is given to globalization of business and ethical perspectives. Three semester hours.
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3.00 Credits
MKT 201.PRINCIPLES OF MARKETING This course introduces the principles of marketing, particularly those applicable to micromarketing. Main topics include the role of the marketing mix in business decision making, the development of the marketing strategy, international marketing, and implementing and control of market activities. Three credit hours.
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3.00 Credits
This course introduces the principles of marketing, particularly those applicable to micromarketing . Main topics include the role of the marketing mix in business decision making, the development of the marketing strategy, international marketing, and implementing and control of market activities. Prerequisites: An institutional GPA of 2.5 or better, C or better in ACCT 201, or ECON 101, or ECON 201, or ECON 202, and MATH 211 or BA 225. For business majors additional prerequisite include completion of 45 credit hours. Three credit hours.
Prerequisite:
( ACCT 201 and( BA 225 or MATH 211 and( ECON 101 or ECON 201 or ECON 202
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3.00 Credits
This course provides an introduction to the principles of integrated marketing communications (IMC) emphasizing the importance of coordinating all of the promotional mix elements. Topics include direct marketing, advertising, personal sales, sales promotions, event sponsorship, public relations, social media, and the internet. Material is applicable to profit, nonprofit, as well as governmental organizations. Prerequisite: "C" or better in MKT 301 and an institutional GPA of 2.5 or better. Three semester hours.
Prerequisite:
MKT 301
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3.00 Credits
This course examines the consumer decision-making process in a service marketing context. It will cover various strategies for addressing commonly encountered issues when managing and marketing intangibles such as the inability to inventory, difficulty of synchronizing demand and supply, challenges in controlling performance quality of human interactions, and customer participation as creators of value. Emphasis is on service universals as opposed to any particular industry and is applicable to both service industries and goods industries with service components. Prerequisite: "C" or better in MKT 301 and an institutional GPA of 2.5 or better. Three semester hours.
Prerequisite:
MKT 301
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3.00 Credits
MKT 340.DIGITAL MARKETING This elective course prepares students with a fundamental understanding of digital marketing channels and how successful marketing campaigns in today's technology driven environment use numerous online and mobile platforms. It covers the principles of digital marketing including internet marketing strategies, user-generated content, search engine optimization, email marketing, viral marketing, social media and mobile marketing campaigns (including SMS text), content strategy, paid and organic search advertising and new and emerging advertising media. Prerequisites: "C" or better in MKT 201 and junior standing. Three credit hours.
Prerequisite:
( MKT 201
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1.00 - 6.00 Credits
This elective course allows for the study of various marketing topics which are not a part of the regular course offerings. Special topics will be announced in advance and this course may be repeated for additional credit as the topic changes. To repeat the course in order to improve a grade, the topic, the course number, and the semester hours must be the same. Prerequisite: Permission of the instructor. For business majors using this course as an elective, additional prerequisites include completion of 45 semester hours, institutional GPA of 2.5 or better, completion of ACCT 201, MATH 211 or BA 225, ECON 101 or ECON 201 or ECON 202, and ENGL 275 with a "C" or better. One to six semester hours.
Prerequisite:
( ACCT 201 and( BA 225 or MATH 211 and( ECON 101 or ECON 201 or ECON 202 and( ENGL 275
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3.00 Credits
This course applies research methodology to marketing and management problems. Topics such as questionnaire construction, sampling, data collection and quantitative data analysis are covered. Prerequisites: "C" or better in MKT 301, BA 304, an institutional GPA of 2.5 or better, and senior standing. Three semester hours.
Prerequisite:
MKT 301) or BA 304)
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3.00 Credits
This course provides a managerial perspective on integrating the marketing mix in formulating competitive marketing strategies and corresponding tactics to achieve success in the marketplace. Special emphasis will be placed on the concepts of market segmentation, differentiation and positioning in achieving brand awareness and obtaining market share through effective target marketing. The roles of creativity and entrepreneurship as they relate to capitalism in a global economy are examined. Material is applicable to profit, nonprofit, as well as governmental organizations. Prerequisites: "C" or better in MKT 301, MGMT 301, and FINA 301, an institutional GPA of 2.5 or better, and senior standing. Three semester hours.
Prerequisite:
MKT 301) or MGMT 301) or FINA 301)
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