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Course Criteria
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3.00 Credits
This course builds on the content of DES 203 with intermediate proficiency development of industry standard software for graphic design and interactive design. Studio lab experiences using design software includes Photoshop, Illustrator, and InDesign. Prerequisites: DES 203. Three credit hours.
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3.00 Credits
DES 304.LOGO AND BRANDING DESIGN This course investigates branding and logo design and in particular how these may be utilized to effectively communicate a company's purpose statement and identity. Color theory and visual communication skills will be developed through this course. Prerequisite: DES 201 and DES 203. Two three-hour studio labs. Three credit hours.
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3.00 Credits
This is an introductory course in Web Design, where students will learn basic web terminology, including HTML language, and the artistic and practical aspects of creating effective web pages. Students will spend time in the lab environment learning about the foundations of website creation, developing a historical understanding of the evolution of the web, and conducting research on industry-standard design guidelines and trends. The focus of this course over the semester will be based on the planning, designing, and development of a student's own unique portfolio website using the latest software. Prerequisites: DES 221 and DES 223. Three credit hours.
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3.00 Credits
This course offers Instruction in establishing motion graphics fundamentals including visual rhythm, kinetic typography, multiplanar effects, and other intermediate industry techniques. It teaches several different approaches to animation with the goal of refined movement to tell stories and deliver messages while maintaining a highly designed approach. Students can apply skills learned in this class to other design and animation classes. Three credit hours.
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3.00 Credits
This course teaches the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions. Class content includes the designer's social responsibility, designing for public spaces, and recognizing and exploring commercial applications for experience design. Three credit hours.
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3.00 Credits
This course will explore the tools, resources, and best practices of sustainable design. Additionally, this course covers the philosophy of designing physical objects, the built environment, and services to comply with the principles of social, economic, and ecological sustainability. The technical and social innovations that are making real change possible, across a variety of disciplines will be explored. Three credit hours.
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3.00 Credits
This course is an introduction to digital illustration using computer tools and includes the study of illustration as visual interpretation of words, concepts, and ideas. Students learn basic software skills while developing drawing abilities in a digital environment. Strategies for communicating content through pictorial narrative are also explored. Three credit hours.
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3.00 Credits
Students will explore the possibilities and limitations of social media and will have hands-on experience with several forms of social media technology. Those who complete this course will know how to use social media productively, and develop a framework for understanding and evaluating new tools and platforms. Three credit hours.
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3.00 Credits
This course emphasizes the application of graphic design elements to various forms of packaging. Packages are analyzed and positioned from a marketing point of view. Brand marks, visual graphics, and color schemes are developed for individual products and extended product lines. This class is geared towards those interested in product packaging and graphic design as well as those seeking to create portfolio-quality design work. Three credit hours.
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3.00 Credits
This course examines the history of graphic design and visual communications from ancient times to the present, with an emphasis on graphic design ideas/thinking, theories, aesthetics, and movements. Students examine the history of the visual form and message as well as the impact of graphic design on the cultural, social, political, and economic life, both past and present. Three credit hours.
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