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Course Criteria
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3.00 Credits
3-0-3 Offered Fall, Spring, and Summer Semesters Prerequisite: ENG 101 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.
Prerequisite:
ENG 101 or ENG 165
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3.00 Credits
3-0-3 Offered Fall and Spring Semesters Prerequisite: ENG 101 This course is a study of the planning and implementation of special events with emphasis on sponsorship solicitation, permit applications, logistics, applicable laws, and special event promotion.
Prerequisite:
Placement into ENG 100
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3.00 Credits
3-0-3 Offered Fall, Spring, and Summer Semesters Prerequisite: Placement into ENG 101 This course is a study of the importance of customer service satisfaction and the functions of various customer relations systems.
Prerequisite:
Placement into ENG 100
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3.00 Credits
3-0-3 Offered Fall, Spring and Summer Semesters Prerequisite: MKT 101, ENG 101 This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions and regulatory aspects of advertising.
Prerequisite:
MKT 101
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3.00 Credits
3-0-3 Offered Fall, Spring and Summer Semesters Prerequisite: MKT 101, ENG 101 This course is a study of promotion activities, focusing on coordinating an effective marketing campaign for a product or business, with promotion strategies planned and used to influence consumers, trade intermediaries and sales forces.
Prerequisite:
MKT 101
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3.00 Credits
3-0-3 Offered Fall and Spring Semesters Prerequisites: MKT 240, MKT 245 This course is a study of the marketing system from the decision-maker's view, including how marketing strategies are planned and utilized in the marketplace. (This course is intended to be taken at the end of the Marketing program.)
Prerequisite:
MKT 240, MKT 245
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3.00 Credits
3-0-3 Offered Fall and Spring Semesters Prerequisites: CPT 170, MKT 101 This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies.
Prerequisite:
CPT 101, MKT 101
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2.00 Credits
2-0-2 Offered Fall Semester Co-requisite: MLT 105, MLT 115, MLT 130 (required)This course provides an introduction to laboratory medicine, including techniques for routine laboratory procedures, medical terminology, safety and an overview of each area within the laboratory.
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4.00 Credits
3-3-4 Offered Fall Semester Co-requisite: MLT 101, MLT 115, MLT 130 This course provides a survey of organisms encountered in the clinical microbiology laboratory, including sterilization and disinfection techniques.
Corequisite:
MLT-101
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3.00 Credits
2-3-3 Offered Summer Semester Prerequisite: MLT 110, MLT 120, MLT 205, MLT 230 Co-requisite: MLT 210, MLT 241 (required) This course introduces the routine analysis and clinical significance of urine and other body fluids.
Prerequisite:
MLT 101
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