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MKT 8620: Marketing Analytics
3.00 Credits
Clemson University
Advanced quantitative analytic methods and their use in translating facts into meaningful information. Provides practical understanding of several advance quantitative data analytic procedures including both predictive and interdependence techniques. Application to case analysis format to broaden analysis skills. Preq: MKT 8010 and MKT 8110.
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MKT 8630: Consumer Behavior
3.00 Credits
Clemson University
Consumer decision processes in the purchase, consumption and disposition of goods and services by both businesses and consumers. Topics include economic, sociocultural and psychological aspects of buying behavior; decision-making processes and buyer choice; individual and group level influences on consumer behavior; and implications of consumer behavior for marketers.
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MKT 8630 - Consumer Behavior
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MKT 8640: Qualitative Consumer Insights
3.00 Credits
Clemson University
Provides an overview of qualitative approaches to conducting marketing research. Theories and methodologies of qualitative research examined in the course include ethnography, case study, life narratives, document analysis, and interview methods. Application and assessment of qualitative approaches to marketing research problems and topics are addressed with course assignments, experiential exercises, and the final research project.
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MKT 8650: Seminar in Mkt Mgmt
3.00 Credits
Clemson University
Current research and practice in components of marketing management. In-depth discussion of marketing mix variables, segmentation, targeting and positioning, and budget-related issues. Preq: Enrollment in MS in Marketing.
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MKT 8650 - Seminar in Mkt Mgmt
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MKT 8660: Selected Topics
3.00 Credits
Clemson University
Current topics in marketing theory and research. Topics vary with developments in the marketing profession. May be repeated for a maximum of six credits, but only if different topics are covered. Preq: MKT 8600 or MKT 8650; or consent of instructor.
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MKT 8700: Master's Research Project
1.00 Credits
Clemson University
Student development and participation in research. Application to a current business problem or development of new research. Formal presentation and written report are required. May be repeated for a maximum of nine credits. Preq: Enrollment in MS in Marketing and consent of graduate advisor.
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MKT 8700 - Master's Research Project
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MKT 9000: Consumer Behavior Seminar I
3.00 Credits
Clemson University
Current and classic perspectives on consumer behavior and research are covered in this seminar. Both social and cultural influences are considered, as well as individual influences on consumption activity. Topics include motivation, information processing, attention and perception, memory, affect, goal pursuit, self-regulation, and persuasion. Preq: Consent of instructor.
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MKT 9010: Consumer Behavior Seminar II
3.00 Credits
Clemson University
Current research, consumer methods and managerial perspectives on consumer behavior are considered in this seminar. Also covered are important current issues in consumer research, including theory testing and consumer research methods, as well as managerial and policy related consumer research (e.g., pricing, product and brand decision making, and knowledge calibration. Preq: Consent of instructor.
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MKT 9020: Marketing Strategy Seminar I
3.00 Credits
Clemson University
Seminar covers current research issues and developments in firm marketing strategy, including recent research regarding the role of marketing within an organization, market dynamics, sustainable competitive advantage, managing relations with the external environment, and marketing metrics. Preq: Consent of instructor.
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MKT 9030: Marketing Strategy Seminar II
3.00 Credits
Clemson University
This seminar covers research issues and developments in firm marketing strategy literature, including recent research regarding theories of competition, resource advantage theory, value creation, market orientation and innovation, and strategic brand management. Preq: Consent of instructor.
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