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MKT 3320: Digital Marketing
3.00 Credits
Clemson University
This course provides students with an overview of key topics in digital marketing. Best practices for creating and managing a digital marketing strategy are examined. Students familiarize themselves with digital marketing methods, the digital landscape, digital marketing strategies, and implementation and broader business issues. The course utilizes readings and case studies in class as well as a team digital marketing presentation to drive home learning. Preq: MKT 3010.
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MKT 3900: Junior Honors Thesis Research
1.00 Credits
Clemson University
Students select a research topic and complete a literature review approved by a faculty advisor. Students are expected to display a command of marketing theory and an ability to apply theory to their research. Preq: MKT 3010 and membership in Calhoun Honors College and consent of faculty member supervising research.
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MKT 3980: Creative Inquiry in Marketing
1.00 Credits
Clemson University
In consultation with and under the direction of a faculty member, students pursue scholarly activities individually or in teams. These creative inquiry projects may be interdisciplinary. Arrangements with mentors must be established prior to registration. May be repeated for a maximum of six credits. Preq: Consent of faculty member/mentor.
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MKT 3990: Marketing Internship
1.00 Credits
Clemson University
Pre-planned, preapproved, faculty-supervised marketing internships. Credit awarded is based upon the length of the internship. May be repeated for a maximum of six credits. Preq: MKT 3010 and consent of instructor.
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MKT 4220: Applied Selling
3.00 Credits
Clemson University
This course builds on introductory selling courses to focus on real-world application of complex selling principles such as B2B buyer behavior, interpersonal communication, sales planning, presentations, team selling and sales leadership. Students visit industry sites to get an up-close perspective of these frameworks in contemporary sales contexts. Additionally, a large portion of the class is dedicated to role play practice and preparation for sales competition(s). At the end of this course, students are able to identify potential customers, perform problem discovery, develop innovative solutions and present effectively while coordinating relationships within selling and buying organizations. Preq: MKT 3240 or MKT 3250 and membership in the Sales Innovation Program.
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MKT 4230: Promotional Strategy
3.00 Credits
Clemson University
Emphasizes promotion as the communication function of marketing. Attention is given to communication theory and promotion's relation to mass and interpersonal communication. Factors affecting promotional decision-making process are explored, and promotion as a competitive tool is examined. Preq: MKT 3010.
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MKT 4240: Sales Management
3.00 Credits
Clemson University
Comprehensive examination of the planning, implementation, and control of professional sales organizations. Preq: MKT 3240 or MKT 3250 and membership in the Sales Innovation Program.
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MKT 4250: Retail Management
3.00 Credits
Clemson University
Retailing is studied from a decision-making approach. Topics include target market analysis, location analysis, merchandising, human resources, pricing and promotion. Preq: MKT 3010.
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MKT 4260: Business-to-Business
3.00 Credits
Clemson University
Study and analysis of the unique aspects of marketing goods and services to organizational buyers rather than household consumers. Emphasis is on developing strategic responses to market opportunities given competitive behavior. Preq: MKT 3010.
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MKT 4270: International Marketing
3.00 Credits
Clemson University
Study of marketing from the international point of view. Emphasis is on the necessary modification of marketing thinking and practice for foreign markets due to individual environmental differences. Preq: MKT 3010.
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