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MKT 6300: Product Management
3.00 Credits
Clemson University
Management of the firm's product or service offerings. Topics include new product screening, evaluation, and development; product line and mix analysis, abandonment decisions, brand manager's role, new product development department, and others. Emphasis is on decision making. Preq: MKT 3010; or consent of instructor.
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MKT 6950: Selected Topics
3.00 Credits
Clemson University
In-depth examination of timely topics in marketing. May be repeated for credit, but only if different topics are covered. Preq: MKT 3010 or consent of instructor.
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MKT 6950 - Selected Topics
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MKT 8000: Internal Marketing Comm
3.00 Credits
Clemson University
Communication is integral to the marketing function within an organization and is a critical component for success in the workplace. Students learn how to use the communication model for designing effective written and oral communication within a business setting. This course emphasizes elements of persuasive communication to design messages for diverse and possibly resistant audiences. Students also learn how to present information in a credible and convincing way.
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MKT 8010: Probability & Marketing Data
3.00 Credits
Clemson University
Provides an introduction to probability and statistics with an emphasis on its applicability to marketing research. This course covers the fundamentals of probability theory, including discrete and continuous random variables, multiple random variables, limit theorems, and sampling distributions.
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MKT 8110: Inferential Stats for Mkt Data
3.00 Credits
Clemson University
Introduces students to statistical inference methods and applies those methods to marketing phenomena. Course topics include hypothesis testing, correlations, regression, ANOVA, and chi-squared analysis. Students learn how to effectively conduct inferential analysis to address marketing-related issues and to communicate the research findings to a non-statistically oriented audience. Preq: MKT 8010.
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MKT 8220: Social Media and Marketing
3.00 Credits
Clemson University
This course combines an understanding of how social media influences consumer behavior with the evolving nature of social media platforms. The course examines approaches for developing and evaluating the effectiveness of social media strategy within existing and emerging platforms.
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MKT 8220 - Social Media and Marketing
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MKT 8260: Business Mktg
3.00 Credits
Clemson University
Strategic marketing as it applies to industrial, organizational and institutional markets; consumer marketing versus business-to-business marketing; current business marketing literature and practices. Students are expected to have completed a principles of marketing course or to obtain consent of instructor before enrolling in this course.
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MKT 8270: International Marketing Assess
3.00 Credits
Clemson University
This course integrates and addresses the significant impact of cultural, economic, political, infrastructure and population variables in global marketing management, strategy and implementation. Students explore marketing issues and implications from a cross-cultural perspective.
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MKT 8280: Services Marketing
3.00 Credits
Clemson University
Nature of services marketing and the special requisites that distinguish successful services marketing from goods marketing. Topics include promoting and making the service tangible, designing optimal service operations, the ideal service worker, pricing of services and critical points of services delivery. Students are expected to have completed a principles of marketing course or to obtain consent of instructor before enrolling in this course.
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MKT 8600: Advanced Marketing Strategy
3.00 Credits
Clemson University
Advanced marketing theory and critical thinking skills applied to support strategic decision making. Data analysis and advanced marketing models are employed with emphasis on building analytic and assessment skills. Offered spring semester only. Preq: MKT 8650 or consent of instructor.
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