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MKT 4500: Strategic Mktg Mgt
3.00 Credits
Clemson University
Application of marketing constructs in analyzing and solving marketing problems. Emphasizes information systems, data analysis, and critical-thinking skills in solving marketing problems in a wide range of managerial decision areas, including, but not limited to, new product development, pricing, advertising, personal selling, channels, and international marketing. Preq: Marketing major and MKT 3010 and six credits of 4000-level marketing courses.
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MKT 4900: Senior Honors Thesis Rsrch I
3.00 Credits
Clemson University
With the guidance of a faculty advisor, students collect data, analyze data and write up their results to answer their thesis research question(s). This course builds on the work conducted in MKT 3900. Preq: MKT 3900.
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MKT 4910: Senior Honors Thesis Rsrch II
3.00 Credits
Clemson University
With the guidance of a faculty advisor, students polish their senior thesis with the goal of submission to a peer-reviewed marketing conference or academic journal. Completion of this course involves several rounds of revisions of the paper completed in MKT 4900. Preq: MKT 4900.
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MKT 4950: Selected Topics
3.00 Credits
Clemson University
In-depth examination of timely topics in marketing. May be repeated for a maximum of 15 credits, but only if different topics are covered. Preq: MKT 3010.
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MKT 4980: Creative Inquiry in Marketing
1.00 Credits
Clemson University
In consultation with and under the direction of a faculty member, students pursue scholarly activities individually or in teams. These creative inquiry projects may be interdisciplinary. Arrangements with mentors must be established prior to registration. May be repeated for a maximum of six credits. Preq: Consent of faculty member/mentor.
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MKT 4990: Independent Study
1.00 Credits
Clemson University
Directed readings or independent research in selected marketing areas. Topics must be selected and proposed by student. Proposals must be approved by instructor. May be repeated for a maximum of three credits. Preq: MKT 3010 and consent of instructor.
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MKT 6230: Promotional Strategy
3.00 Credits
Clemson University
Emphasizes promotion as the communication function of marketing. Attention is given to communication theory and promotion's relation to mass and interpersonal communication. Factors affecting promotional decision-making process are explored, and promotion as a competitive tool is examined. Preq: MKT 3010 or consent of instructor.
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MKT 6270: International Mktg
3.00 Credits
Clemson University
Study of marketing from the international point of view. Emphasis is on the necessary modification of marketing thinking and practice for foreign markets due to individual environmental differences. Preq: MKT 3010.
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MKT 6280: Services Marketing
3.00 Credits
Clemson University
Exploration and study of the nature of service organizations and the principles that guide the marketing of their products. Emphasis is on a marketing mix that is fundamentally different than that found in traditional goods marketing. Preq: MKT 3010 or consent of instructor.
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MKT 6290: Nonprofit Marketing
3.00 Credits
Clemson University
Examines the role and application of marketing in public and nonprofit settings. Focuses on a conceptual understanding of the marketing discipline and marketing processes and shows how basic concepts and principles of marketing are applicable to public and nonprofit organizations. Preq: MKT 3010 or consent of instructor.
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