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Course Criteria
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3.00 Credits
Study of marketing from the international point of view. Emphasis is on the necessary modification of marketing thinking and practice for foreign markets due to individual environmental differences. Preq: MKT 3010.
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3.00 Credits
Exploration and study of the nature of service organizations and the principles that guide the marketing of their products. Emphasis is on a marketing mix that is fundamentally different than that found in traditional goods marketing. Preq: MKT 3010.
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3.00 Credits
Examines the role and application of marketing in public and nonprofit settings. Focuses on a conceptual understanding of the marketing discipline and marketing processes and shows how basic concepts and principles of marketing are applicable to public and nonprofit organizations. Preq: MKT 3010.
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3.00 Credits
Management of the firm's product or service offerings. Topics include new product screening, evaluation, and development; product line and mix analysis, abandonment decisions, brand manager's role, new product development department, and others. Emphasis is on decision making. Preq: MKT 3010.
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3.00 Credits
Research used in marketing decision making. Emphasizes methods and techniques used in planning, collection, processing, and utilizing information. Topics include research design, sources of information, questionnaire design, sampling, data collection, and data analysis. Preq: Marketing major and MKT 3010 and MKT 3310 and STAT 3090.
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3.00 Credits
Marketers need to understand their customers profoundly for informed strategy development and sound decision making. This course takes an in-depth look at applying social science to produce insights about consumers in a qualitative marketing research context to generate epiphanies that traditional marketing research cannot deliver. The strengths and limitations of qualitative and quantitative research are explored, as well as the types of questions that each methodology can and cannot answer. Students learn how to craft respondent screeners, develop research questions, design qualitative research projects, conduct qualitative research, and interpret findings to produce fresh insights. Preq: MKT 3310.
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3.00 Credits
Provides students with basic knowledge about brand management as it applies to sport. Addresses basic principles and guiding precepts of how sport-based organizations build strong brands. Preq: MKT 3210.
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3.00 Credits
Emphasizes the promotional function of sport. Topics include event sponsorship, developing media relationships, endorsements, promotion objective setting and budgeting, media planning and scheduling, and utilizing the tools of promotion within a sport context. Integrated Marketing Communication provides the theoretical and managerial framework for how these factors are utilized optimally. Preq: MKT 3210.
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3.00 Credits
This course provides students an introduction to the healthcare industry with a focus on developing and selling new innovations. Students from interdisciplinary backgrounds receive a ground-level view of the healthcare marketplace and the development processes healthcare suppliers undertake to introduce new offerings successfully. Because new innovations create uncertainty in the marketplace, students spend time learning and implementing various selling frameworks, processes, and skills for promoting new healthcare innovations. Students also have the opportunity to hear from industry speakers across functional areas in healthcare that are involved in the new product development and selling process. Preq: MKT 4200 or MKT 4210 and membership in the Sales Innovation Program.
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3.00 Credits
Advertising strategy emphasizing knowledge of target audiences, along with the messages to communicate effectively with them. Foundations include knowing, motivating, and changing behavior of target audience. Issues include models for decisions, tools for promotion, and integrated advertising plans. Preq: MKT 3010.
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