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MKT 3900: Junior Honors Thesis Research
1.00 Credits
Clemson University
Students select a research topic and complete a literature review approved by a faculty advisor. Students are expected to display a command of marketing theory and an ability to apply theory to their research. Preq: MKT 3010 and membership in Calhoun Honors College and consent of faculty member supervising research.
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MKT 3980: Creative Inquiry in Marketing
1.00 Credits
Clemson University
In consultation with and under the direction of a faculty member, students pursue scholarly activities individually or in teams. These creative inquiry projects may be interdisciplinary. Arrangements with mentors must be established prior to registration. May be repeated for a maximum of six credits. Preq: Consent of faculty member/mentor.
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MKT 3990: Marketing Internship
3.00 Credits
Clemson University
Pre-planned, preapproved, faculty-supervised marketing internships. Credit is only given for internships of at least ten full-time, consecutive weeks with the same internship provider. To be taken Pass/No Pass only. May be taken only once. Preq: MKT 3010 and consent of instructor.
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MKT 4200: Professional Selling
3.00 Credits
Clemson University
Current theories about the selling of goods and services to organizational buyers in the context of long-term relationships. Role playing, video-taped presentations, and other techniques are generally employed to enhance interpersonal communication skills. Preq: Junior standing and MKT 3010.
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MKT 4210: Technical Selling
3.00 Credits
Clemson University
Introduces the principles of selling across industry contexts with a focus on the technical selling role. Students learn critical thinking skills in developing selling strategy for technical applications and ideas. This course is intended for students in engineering and closely related science majors. Preq: ENGR 1050 or PKSC 1020.
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MKT 4220: Applied Selling
3.00 Credits
Clemson University
This course builds on introductory selling courses to focus on real-world application of complex selling principles such as B2B buyer behavior, interpersonal communication, sales planning, presentations, team selling and sales leadership. Students visit industry sites to get an up-close perspective of these frameworks in contemporary sales contexts. Additionally, a large portion of the class is dedicated to role play practice and preparation for sales competition(s). At the end of this course, students are able to identify potential customers, perform problem discovery, develop innovative solutions and present effectively while coordinating relationships within selling and buying organizations. Preq: MKT 4200 and consent of instructor.
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MKT 4230: Promotional Strategy
3.00 Credits
Clemson University
Emphasizes promotion as the communication function of marketing. Attention is given to communication theory and promotion's relation to mass and interpersonal communication. Factors affecting promotional decision-making process are explored, and promotion as a competitive tool is examined. Preq: MKT 3010.
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MKT 4240: Sales Management
3.00 Credits
Clemson University
Comprehensive examination of the planning, implementation, and control of professional sales organizations. Preq: MKT 4200 or MKT 4210 and consent of instructor.
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MKT 4250: Retail Management
3.00 Credits
Clemson University
Retailing is studied from a decision-making approach. Topics include target market analysis, location analysis, merchandising, human resources, pricing and promotion. Preq: MKT 3010.
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MKT 4260: Business-to-Business
3.00 Credits
Clemson University
Study and analysis of the unique aspects of marketing goods and services to organizational buyers rather than household consumers. Emphasis is on developing strategic responses to market opportunities given competitive behavior. Preq: MKT 3010.
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