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Course Criteria
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1.00 Credits
Doctoral Dissertation Research
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1.00 Credits
In consultation with and under the direction of a faculty member, students pursue scholarly activities individually or in teams. These creative inquiry projects may be interdisciplinary. Arrangements with mentors must be established prior to registration. May be repeated for a maximum of six credits. Preq: Consent of faculty member/mentor.
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3.00 Credits
Principles and concepts involved in planning, pricing, promoting, and distributing of goods and services. Includes Honors sections. Preq: ECON 2000 or ECON 2110 or ECON 2120 or any 2000-level AGRB course; and sophomore standing.
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3.00 Credits
Examination of selected individual and group behavioral science concepts and their application to the understanding of consumer decision making. Preq: MKT 3010.
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3.00 Credits
Using a combination of interactive lectures and application project-based learning, this course presents an in-depth exploration of global challenges at the intersection of marketing and society. Emphasis is placed on the societal impact of marketing decisions and practices. Topics include ethics, materialism, globalization, environmental sustainability, the political and economic philosophy underlying marketing, and topical issues that arise in relation to society and marketing. Preq: MKT 3010.
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3.00 Credits
First in a two-part series that continues with ELE 3150 or MGT 3150 assessing entrepreneurial opportunities. Focuses on creativity, idea generation, market opportunity analysis, strategy, and methods of entry. Opportunity analysis may be developed into a full new venture plan in ELE 3150 or MGT 3150. May also be offered as ELE 3140. Preq: Junior standing.
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3.00 Credits
Exploration of the essentials of effective sports marketing. Topics include application of marketing principles in the sports area, licensing issues, sponsorships and endorsements, stadium and arena marketing, broadcasting and media considerations, public policy and sports, and unique marketing challenges for sport specific products (football, basketball, baseball, motorsports, etc.) Preq: MKT 3010.
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3.00 Credits
Examines how consumers interact with firms in social media spaces, the norms and purposes of these platforms, and the communications strategies available on them. Through class discussion, teamwork and presentations, students learn to formulate effective social media promotions and overall strategy. Preq: MKT 3010.
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3.00 Credits
Examines the derivation, meaning, use and communication of marketing metrics used to facilitate decision making in various areas, including, but not limited to, online and social media strategy, advertising, pricing, branding and product development. Students are also introduced to database management, including the use of Microsoft Excel. Preq: MKT 3010 and STAT 3090.
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3.00 Credits
This course provides students with an overview of key topics in digital marketing. Best practices for creating and managing a digital marketing strategy are examined. Students familiarize themselves with digital marketing methods, the digital landscape, digital marketing strategies, and implementation and broader business issues. The course utilizes readings and case studies in class as well as a team digital marketing presentation to drive home learning. Preq: MKT 3010.
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