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MBA 8480: Entrpr Mkting & Digital Strat
3.00 Credits
Clemson University
Students learn basic marketing principles and digital strategies, including Web optimization and social media strategies. Entrepreneurs also learn about electronic commerce and the economics of digital business.
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MBA 8490: Entrepreneurial Strategy
3.00 Credits
Clemson University
Employs a case-based approach, focusing on the strategies employed by companies in a variety of industries. By extension, entrepreneurs utilize strategic frameworks to understand the external and internal forces that will impact their own venture.
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MBA 8500: Bus Communications
1.00 Credits
Clemson University
Techniques, skills, problems and approaches for effective business communications; strengths and weaknesses of various communications forms with concentration on informative and persuasive models. Includes practical experience in written work and presentations, video and verbal feedback, teamwork, problem solving and situational presentations. To be taken Pass/No Pass only. Preq: Consent of MBA director.
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MBA 8510: Bus Operations & Logistics
1.00 Credits
Clemson University
Students learn the fundamentals of operations strategy to achieve efficient organizational performance and effective use of resources in their new business ventures.
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MBA 8520: Social Entrepreneurship
1.00 Credits
Clemson University
Study of sustainability, hybrid entrepreneurship principles and the role of start-up companies as social ventures.
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MBA 8540: Managerial Accounting
3.00 Credits
Clemson University
Analysis, interpretation and use of accounting information for planning and control in business and nonbusiness organizations. Includes profit planning, budgeting and standards; product and segment costing and evaluation; and case studies and computer-based assignments. Students are expected to have completed introductory accounting coursework before enrolling in this course.
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MBA 8550: E-commerce Platforms
3.00 Credits
Clemson University
The focus of this course is to explore key E-commerce channels and their role in driving brand sales and business growth. Topics include an exploration of E-commerce platform tools, Direct to Consumer platforms, Enterprise Resource Planning (ERP) for business, and business solutions for customer service and conversion strategies.
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MBA 8590: Mgr Decision Model
3.00 Credits
Clemson University
Survey of decision modeling techniques useful in managerial decision making, including linear programming, project management, queuing models, transportation problems and Monte Carlo simulation. Preq: Consent of MBA director.
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MBA 8600: Advanced Marketing Strategy
3.00 Credits
Clemson University
Advanced marketing theory and critical thinking skills applied to support strategic decision making. Data analysis and advanced marketing models are employed with emphasis on building analytic and assessment skills. Students are expected to have completed introductory marketing coursework before enrolling in this course.
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MBA 8610: Information Systems
3.00 Credits
Clemson University
The critical role of information systems in contemporary business organizations; key information systems and technologies; their impacts both within and across organizational settings. May also be offered as MGT 8610.
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