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MBA 8230: Digital Media Planning
3.00 Credits
Clemson University
This course provides an overview and application of digital media channels and tools to drive brand awareness and business growth. Media planning, targeting and buying strategies for topics like programmatic advertising, search engine marketing, influencer marketing and paid social channels are evaluated. Analytics and reporting tools, digital attribution and digital data visualization are also explored for business application.
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MBA 8260: Business Mktg
3.00 Credits
Clemson University
Strategic marketing as it applies to industrial, organizational and institutional markets; consumer marketing versus business-to-business marketing; current business marketing literature and practices. Preq: Coursework in principles of marketing or equivalent or consent of instructor.
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MBA 8280: Services Marketing
3.00 Credits
Clemson University
Nature of services marketing and the special requisites that distinguish successful services marketing from goods marketing. Topics include promoting and making the service tangible, designing optimal service operations, the ideal service worker, pricing of services and critical points of services delivery. Preq: Coursework in principles of marketing or equivalent or consent of instructor.
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MBA 8290: Marketing Foundation
2.00 Credits
Clemson University
Principles and concepts involved in planning, pricing, promoting and distributing goods and services. Preq: Consent of MBA director.
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MBA 8310: Communications and Sales
2.00 Credits
Clemson University
Students learn the principles of effective business communication, with a focus on delivering presentations and persuasive business pitches. Entrepreneurs will also learn how to adapt a message to a variety of audiences, including investors, employees and customers.
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MBA 8320: International Financial Mgt
3.00 Credits
Clemson University
Factors that influence the financial management of multinational corporations. Topics include international parity conditions, currency exposure management, capital budgeting of international projects and political risks. May also be offered as FIN 8320. Preq: MBA 8070 or MBA 8570; or consent of instructor.
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MBA 8330: Real Estate Investmt
3.00 Credits
Clemson University
Study of real estate investment analysis and decision making featuring the use of the discounted cash flow model and other tools to evaluate investment alternatives from the perspective of an equity real estate investor. Emphasizes market analysis, ownership alternatives and financing considerations. Preq: FIN 8360 or MBA 8360.
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MBA 8340: Business Plan Capstone
3.00 Credits
Clemson University
Students finalize business plans and deliver presentations to a group of business leaders.
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MBA 8350: Investment Mgmt
3.00 Credits
Clemson University
Discusses current techniques and strategies in the analysis of various investment alternatives. Includes portfolio management with an introduction to options and futures markets. Students are expected to have completed coursework in principles of accounting and to have demonstrated proficiency in basic finance before enrolling in this course.
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MBA 8360: Real Estate Principles
3.00 Credits
Clemson University
Advanced survey course to acquaint students with the theories, practices and principles of real estate. Topics include urban economics, real estate law, brokerage, real estate valuation, financial institutions, tax issues, investment analysis, and development. May also be offered as FIN 8360. Preq: MBA 8070 or MBA 8190; or consent of instructor.
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