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  • MKTG 337: Sports Marketing

    3.00 Credits
    College of Charleston

    This course illuminates the theoretical underpinnings and practical applications of marketing strategies in sports-related marketing activities. The course is designed to allow students an opportunity to apply key marketing concepts, tools, and strategies within the context of sports; and to examine the use of sports for marketing and the use of marketing in sports. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions..
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  • MKTG 344: Marketing Internship

    3.00 Credits
    College of Charleston

    A supplemental source of learning and enhancement to the student's academic program and career objectives through experiential education engaging the student in a unique three-way partnership between an approved agency and the school. The learning experience will be guided by a learning contract outlining specific work and academic components. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.
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  • MKTG 345: Digital Marketing Fundamentals

    3.00 Credits
    College of Charleston

    The Digital Marketing Fundamentals course includes advertising, marketing, and communication strategies in the digital media landscape. The primary focus of this course is to understand the characteristics of digital media. develop digital marketing strategies and track their effectiveness.
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  • MKTG 348: Brand Management

    3.00 Credits
    College of Charleston

    A firm's brand name, identity, image and reputation are among its most valuable assets. A relentless focus on the management of these assets is therefore critical, yet doing so has become increasingly difficult for firms. Advances in technology, global economic disparities, increased competition and costs, and amplified scrutiny of firms due to the ease of information/misinformation proliferation are some of the key challenges faced in the brand management domain today. In this course, students obtain a robust understanding of the current challenges faced by marketing managers as well as learning the necessary strategies and tactics to build strong brand positions in dynamic, competitive environments.
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  • MKTG 350: Social Media Marketing

    3.00 Credits
    College of Charleston

    Social media marketing is a skill that is regularly requested of marketing professionals due to consumer demand and expanded marketing efforts. This course investigates social media from a broad strategic marketing perspective, where consumers are central to planning and interaction. The course will identify how to utilize this tool to facilitate marketing's role in this broader environment.
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  • MKTG 355: Marketing and Society

    3.00 Credits
    College of Charleston

    Marketing and Society broadly addresses the relationship between marketing and culture. Topics include marketing activities with negative influences on consumers, the use of marketing tools to positively influence society and marketing ethics. It is a course of reflection as students consider how one should and would respond to a series of situations and explore current issues. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions..
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  • MKTG 360: Special Topics in Marketing

    1.00 - 3.00 Credits
    College of Charleston

    In-depth treatment of current areas of special concern within the field of marketing. A maximum of six hours of special topics courses may be applied toward the business major elective requirement. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions..
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  • MKTG 399: Tutorial

    3.00 Credits
    College of Charleston

    Individual instruction given by a tutor in regularly scheduled meetings (usually once a week). The student must take the initiative in seeking a tutor to help in the design and supervision of the project. A maximum of six hours of tutorial courses may be applied toward the business major elective requirement. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions..
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  • MKTG 420: Independent Study

    1.00 - 3.00 Credits
    College of Charleston

    The student will select a reading or research project in consultation with a faculty member, who will guide the work and determine the hours of credit to be allowed. A maximum of six hours of independent study courses may be applied toward the business major elective requirement. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions..
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  • MKTG 425: Strategic Marketing

    3.00 Credits
    College of Charleston

    A course for upper-level marketing students that involves them in realistic decision-making environments. The course will include descriptions of actual marketing situations permitting further familiarization with marketing principles and methods as they are employed in various industries. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.. Prerequisite:    MKTG 302 AND MKTG 320 AND MKTG 329 AND ( ECON 200 OR HONS 211 ) AND ( ECON 201 OR HONS 212 )
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