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Course Criteria
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3.00 Credits
This course examines financial modeling and covers a wide range of topics within all fields of Finance that lend themselves to financial modeling. The course will examine modeling in four primary areas: (1) corporate finance models, (2) fixed income securities models, (3) portfolio models, and (4) option pricing models. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.
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3.00 Credits
This class is designed to provide a framework for understanding how corporate financial analysis is an important aspect of strategic decision making and the advantages/limitations of different financial theories with respect to their practical applications. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.
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3.00 Credits
This class is designed to provide a framework for understanding how national and international macroeconomic markets interact, how they impact business performance and, therefore, how they affect business decisions. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.
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3.00 Credits
This course focuses on the functional areas of global enterprise. Students will expand their learning by traveling to a foreign country and completing a real-life project with a company operating in the country they visit. By emphasizing the mechanisms and tools needed by businesses operating in the global area, students will develop an understanding of the skills and tools needed to operate globally.
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3.00 Credits
This course provides the foundations for understanding, developing, and implementing consumer marketing strategies in the modern marketplace. Through readings, cases, and applications, students will learn about consumer behavior and decision making; understand how to influence consumers through communications, product, and brand strategies; incorporate issues of diversity into marketing strategy, etc. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.
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3.00 Credits
This class presents a comprehensive framework of marketing research from the perspective of decision making in addition to current trends in international marketing research, ethics, and the integration of the Internet and computers. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.
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3.00 Credits
Designing consumer experiences (CX) is a central importance for firms. As such, this course will arm you with skills to help design consumer experiences that enhance branding and loyalty. Recognizing the blending of consumers' experiences between physical and digital spaces, this course will recognize the integrated nature of CX design in the 21st century and the social implications of digitizing these experiences.
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3.00 Credits
This course provides students with an understanding of the principles of marketing management, with an emphasis on analysis and marketing planning. Through readings, cases, exercises, and applications, students will not only learn the essentials of marketing but also be able to apply them in a business context. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.
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2.00 Credits
Today's businesses are growing increasingly digital and are capable of accurately measuring every aspect of their operations, from customer relationships, to financial, supply chain, marketing and human resources management, in real time. This course presents a managerial perspective on the effective identification, design, and use of information and information systems for strategic advantage and operational performance that spans all business functions.
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3.00 Credits
The course introduces the principles and related theory of revenue management, examines the history and application of revenue management, explores the fit of a revenue management strategy to various types of organizations, identifies the requirements of revenue management, outlines the processes for implementation, and examines its place in the organization. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.
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