|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
Basic understanding of marketing and the operation of marketing systems. Focus on the firm managing its marketing efforts and its relation to society and the world. Topics include evaluating market opportunities; buyer behavior; market segmentation, targeting, and positioning; market strategy and planning; development of marketing mix; and marketing organization and control. Not open to majors in the College of Business. Prerequisites & Notes PRQ: Junior standing. Credits: 3
-
3.00 Credits
Analysis of consumer and organizational decision making based on theories from the behavioral sciences. Attention given to the how and why of purchasing decisions and prepurchase deliberation. Emphasis on the use of buyer behavior to develop marketing strategy. Prerequisites & Notes PRQ: MKTG 310 or UBUS 310. Credits: 3
-
3.00 Credits
Basic understanding of creating marketing exchanges among institutions, organizations, and individuals for purposes other than consumption. Focus on buying processes, buying influences, institutional relationships, and ethical exchange management activities. Prerequisites & Notes PRQ: MKTG 310 or UBUS 310. Credits: 3
-
3.00 Credits
Survey of marketing communications as a tool for making and implementing marketing decisions. Emphasis on communication strategy formulation and development of the promotion mix. Topics include advertising, public relations, sales promotions, direct marketing, and personal selling. Prerequisites & Notes PRQ: MKTG 310 or UBUS 310. Credits: 3
-
3.00 Credits
Emphasis on personal and professional development, interpersonal skills, verbal and written presentation skills, understanding sales and buying processes, and developing and maintaining customer satisfaction. Topics include developing trust and rapport, consultative selling, prospecting, and territory and account management. Prerequisites & Notes PRQ: MKTG 310 or UBUS 310. Credits: 3
-
3.00 Credits
Survey of all aspects of direct marketing. Traditional direct marketing topics including direct mail, retail direct marketing, print media, and list management. Current topics including electronic media, strategic database marketing, and privacy issues. Prerequisites & Notes PRQ: MKTG 310 or UBUS 310. Credits: 3
-
3.00 Credits
Examination of the factors influencing product planning and pricing decisions of the firm from idea generation to market introduction. Topics include idea generation, concept testing, pricing strategy, industry and market analysis, and test marketing. Prerequisites & Notes PRQ: MKTG 310 or UBUS 310. Credits: 3
-
3.00 Credits
Crosslisted as FCNS 365X. Study of retail institutions; store organization, location strategy, merchandising, inventory control, customer communication, price determination, and the management of retail salespersons. Prerequisites & Notes PRQ: MKTG 310 or UBUS 310. Credits: 3
-
3.00 Credits
Study of marketing emphasizing the role global business plays in the success of companies and nations. Includes issues pertaining to the marketing mix in a global business environment along with economic, political, and legal conditions. In-depth discussion of their relevance to the U.S. economy. Prerequisites & Notes PRQ: MKTG 310 or UBUS 310. Credits: 3
-
3.00 Credits
Introduction to business functions using the Internet. Topics include the World Wide Web, discussion groups, email, the different functions and applications of the Internet, and how interactive technologies have changed business and consumer practices. Emphasis on the effect of the use of interactive technology on a company's existing market mix and current and potential uses of the Internet for marketing tactics and strategies. Prerequisites & Notes PRQ: MKTG 310 or UBUS 310. Credits: 3
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|