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Course Criteria
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3.00 Credits
An introductory course that examines the organization and management of sport including the following areas: finance, law, ethics, facility management, event management, media relations, high school sports, collegiate sports, and recreational sports. Students will become familiar with career opportunities within the sport management field. Prerequisite: permission of the program coordinator. Open only to sport administration majors.
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3.00 Credits
Introduction to the legal issues in sports. Explores how the legal system, principles of legal liability, contract law, and government regulation apply to sport. Students will analyze options for resolving specific legal and ethical dilemmas. Prerequisite: BL 260; permission of the program coordinator. Open only to sport administration majors.
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3.00 Credits
An examination of the unique marketing processes within the sport setting including an emphasis on: sport consumer demographics and psychographics, sport consumer behavior, target markets and market segmentation, trademarking, licensing and merchandising, sport sponsorships, and endorsements. Prerequisite: permission of the program coordinator. Open only to sport administration majors.
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3.00 Credits
Investigation of the financial concepts and theories and their application to sport including: professional, intercollegiate, recreational, and commercial sport industries. Emphasis on the importance of basic financial principles in understanding business decisions as related to sport. Prerequisite: permission of the program coordinator; junior standing. Open only to sport administration majors.
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3.00 Credits
An overview of effective communication practices in the sport industry with an emphasis on the media role within sport. Topics covered include: interpersonal, small group, and mass communication; the electronic media including ratings and shares; and the print media. Prerequisite: permission of the program coordinator. Open only to sport administration and aquatics majors.
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12.00 Credits
A paid supervised work and learning experience in the application of sport management knowledge and skills. Experiences are to be completed with organizations within the sport industry approved by the program coordinator including professional, collegiate, interscholastic, and amateur organizations. Prerequisite: permission of the program coordinator. Open only to sport administration majors.
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3.00 Credits
Develops a student’s understanding and knowledge of the competencies necessary to manage and operate sport facilities and events through theory and application. Organizational management topics will also be discussed in relation to the area of event and facility management. Prerequisite: permission of the program coordinator; junior standing. Open only to sport administration majors.
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3.00 Credits
Discussion of basic theories of organization and leadership applied to sport organizations. Emphasis on structure and governance of sport within a variety of areas including professional team-sport leagues, intercollegiate athletics, the Olympic movement, and international sport associations. Prerequisite: permission of the program coordinator; junior standing. Open only to sport administration majors.
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12.00 Credits
An unpaid supervised work and learning experience in the application of sport management knowledge and skills. Internships are to be completed with organizations within the sport industry approved by the program coordinator including professional, collegiate, interscholastic, and amateur organizations. Prerequisite: permission of the program coordinator. Open only to sport administration majors.
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3.00 Credits
Explores organizational management issues as they relate to sport. Students will come to know and apply management styles, communication skills, and ethics to their own career path. Other topics to be discussed include sport history and philosophical perspectives in sport management. Prerequisite: permission of the program coordinator. Open only to sport administration majors.
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