|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
1.00 - 6.00 Credits
Topics relevant to the discipline. Course titles will be announced before each semester. A total of 6 hours of credit may be earned.
-
3.00 Credits
Introduces marketing principles, functions, and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society. Prerequisite: any ECON course; junior standing.
-
3.00 Credits
Introduces the end-user consumption process. The impact of external factors such as culture and subculture, as well as psychological factors such as motivation and perception on consumer decision-making process are discussed. Examines how marketing managers use the information obtained from consumers’ consumption process in planning effective marketing strategies. Prerequisite: MKG 300.
-
3.00 Credits
Examines advertising as a communication tool in an organization’s promotional mix. Focuses on the basics of designing an effective advertising campaign. Topics include promotional research, selecting a target audience, objectives and strategies, creative executions, and media. The aspects of advertising in our economy and society are also examined. Prerequisite: MKG 300. Prerequisite recommended: MKG 310.
-
3.00 Credits
Detailed introduction to and application of the principles of personal selling as applied to persons pursuing any vocation, as well as those aspiring to careers in marketing. Prerequisite: any ECON course; junior standing. Parallel: MKG 300.
-
3.00 Credits
An investigation of store policies, organization, location, layout, buying, stock control, pricing, and sales promotion for retail stores. Prerequisite: MKG 300.
-
3.00 Credits
Focuses on value creation through sourcing methods and activities. Principal topics include: purchasing process, supply development and fulfillment, negotiations, supplier evaluation/selection, supply base management, contract management, global sourcing, leveraging sustained competitive advantage, supply information systems/electronic commerce, source performance assessment, supplier quality enhancement, purchasing service, and ethics. Prerequisite: MKG 300.
-
3.00 Credits
Students are introduced to the role of empirical scientific research in marketing and the marketing research process. Emphasis is on the following three areas: marketing research designs; sources and means of data collection; the analysis and presentation of data. Prerequisite: MKG 300.
-
6.00 Credits
Professional practice during a summer or a semester as an intern in an approved program with a business firm, government agency, or nonprofit organization for no pay under the supervision of the Department of Marketing and Management. Requires periodic written reports of job experiences. A total of 6 hours credit may be earned toward marketing major requirements in combination with MKG 369, 497. A Marketing minor may receive a maximum of 3 credits in combination with MKG 369, 497. Prerequisite: MKG 300; permission of the department chairperson. A total of 6 hours of credit may be earned.
-
6.00 Credits
Professional practice during a summer or semester as an intern in an approved program with a business firm, government agency, or nonprofit organization for pay under the supervision of the Department of Marketing and Management. Requires periodic written reports of job experiences. A total of 6 hours of credit may be earned toward marketing major requirements in combination with MKG 367, 497. A Marketing minor may receive a maximum of 3 hours of credit in combination with MKG 367, 497. Prerequisite: MKG 300; permission of the department chairperson. A total of 6 hours of credit may be earned.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|