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Course Criteria
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3.00 Credits
Examination of the facets of informational graphics and the job of the modern-day graphics reporter. Experience gained in creating and researching explanatory charts, diagrams, maps, and graphics editing. Computers are an integral tool. Prerequisite: JOURN 245; NEWS 201. Not open to prejournalism students.
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3.00 Credits
Strategy and procedures for planning, executing, and controlling the placement of advertising. Examines characteristics of media, techniques of media budgeting and selection, and methods of evaluating media effectiveness. Prerequisite: JOURN 102, 103, 104, 250.
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3.00 Credits
Instruction in preparing copy for mass media advertising. Major emphasis on creative thinking and basic writing skills. Prepare copy strategies, write copy, prepare layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting target audiences. Prerequisite: JOURN 102, 103, 104, 250.
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3.00 Credits
Theory and practice of producing publicity tools for various media used in campaigns to promote and interpret personal, institutional, and organizational objectives and activities. Emphasizes writing and publicity problem solving. Prerequisite: JOURN 103, 261; NEWS 201.
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3.00 Credits
Institutional and industrial publications as an important means of internal and external communications. Design and production techniques. Includes one hour of lab each week. Prerequisite: JOURN 103, 261; NEWS 201.
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1.00 - 2.00 Credits
On-the-job training in which advertising, journalism, or public relations majors get experience applying what they have learned in the classroom. Involves duties in communications organization with compensation. Offered for credit/no-credit only. Prerequisite: JOURN 269; permission of the department chairperson, completion of prejournalism curriculum. A total of 2 hours of credit may be earned. No more than 2 credit hours may be earned in JOURN 369, 479. Open only to journalism department majors.
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3.00 Credits
Practical approaches to research in journalism and media campaigns. Emphasizes survey research, questionnaire construction, interviewing techniques, attitude measurement, copy testing, audience analysis, computer database searches, evaluation of externally supplied research, and data interpretation. Prerequisite: JOURN 250, 261, or NEWS 201.
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1.00 - 3.00 Credits
Readings and in-depth exploration and discussion of pertinent issues, movements, and problems in journalism and mass communications research. A total of 3 hours of credit may be earned. Open to honors students and to students with areas in journalism by permission of the department chairperson.
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3.00 Credits
The procedures and problems in teaching journalism classes or units. Includes the history of student publications in school journalism programs. Subjects include curriculum, finance, textbooks, and resources, plus publicity. Prerequisite: JOURN 103, 150; NEWS 201.
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3.00 Credits
Strategic planning principles for campaigns and program implementation, including use of communication, public opinion, change, and management theory; crisis planning and communication; issue management; integrated marketing communication; and case study reviews. Prerequisite: JOURN 360, 368.
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