|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
1 semester, 3 credits This course helps the student develop an extensive understanding of the sports marketing industry. In particular, emphasis is placed on learning how sports-related organizations serve their multiple constituencies.The course is designed to help students understand: 1) markets in general; 2) the structure of the sports industry; and 3) sports products and the consumers of those products. Prerequisite: MKT 205.
-
3.00 Credits
1 semester, 3 credits An advanced study of advertising with emphasis on current trends and issues. Special focus given to international advertising as well as an analysis of actual advertising campaigns and creative strategy. Prerequisite: MKT 336.
-
3.00 Credits
1 semester, 3 credits This course explores the characteristics that differentiate industrial markets from consumer markets.The material presented is intended to look at challenges and problems faced in marketing goods and services to businesses and government markets. Prerequisite: MKT 205.
-
3.00 Credits
1 semester, 3 credits This course provides students with an understanding of important issues in today's complex retail environment. While traditional retailing concepts and theory are included, emphasis is placed on emerging sources of consumer- seller interaction, e.g., direct marketing and the Internet.This course strives to develop a set of analytical skills that are necessary for effective evaluation and analysis in retailing. Prerequisite: MKT 205.
-
3.00 Credits
1 semester, 3 credits This course offers students an opportunity to explore the field of fashion marketing, including an analysis of the industry from designing,manufacturing, and global sourcing to advertising, promotion, and retailing of fashion-related products. Due to the global nature of this field, the course includes extensive investigations of the international aspects of fashion marketing and licensing. Prerequisite: MKT 205.
-
3.00 Credits
1 semester, 3 credits Although not highly visible, the not-for-profit sector of the economy is very substantial and the contribution of these organizations to society is highly significant.This course will explore the unique challenges that non-for-profit organizations face in marketing their "product" to multipleconstituencies. Prerequisite: MKT 205.
-
3.00 Credits
1 semester, 3 credits Marketing techniques and strategies for dealing with international markets are the focus of this course. Problems related to international marketing are studied with due consideration given to promotion,media, legal aspects, and cultural differences. Prerequisite: MKT 336.
-
3.00 Credits
1 semester, 3 credits This course studies research methodology and its application to the solution of marketing problems. Procedures and analytical tools are examined. Prerequisites: MKT 205 and either MGT 201, MTH 217, or PSY 302.
-
3.00 Credits
1 semester, 3 credits This course is the capstone course for marketing majors. While studying strategic marketing, students will integrate four years of learning marketing into a cohesive body of marketing knowledge. Concepts of strategy, strategic management, and strategic planning will be explored in the context of marketing. Prerequisites: MKT 336, 434, and FIN 207.
-
3.00 Credits
1 semester, 3 credits The internship program allows students to engage in a minimum of 100 hours of professional work in a corporate or nonprofit environment for academic credit. Internships will be supervised by a sponsoring faculty member. Prerequisite: Permission of the instructor.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2025 AcademyOne, Inc.
|
|
|