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BA 411: Marketing Strategy
3.00 Credits
Western Oregon University
Students learn the process of creating strategic marketing plans using ( 1) a situational analysis which is based on research of a company's external and internal environments and (2) tactical decisions regarding product strategies, pricing, distribution channels and communications for a product, idea, goods or service. Prerequisites: BA 213 and BA 310
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BA 411 - Marketing Strategy
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BA 415: Advertising and Promotion
3.00 Credits
Western Oregon University
Introduces advertising as one variable in the overall marketing program. Covers advertising management, research, creative development and media planning. Also addresses the economic and social consequences of advertising in society. Prerequisite: BA 310
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BA 415 - Advertising and Promotion
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BA 416: Government Regulation
4.00 Credits
Western Oregon University
Student will review the philosophy of regulation in the marketplace, evaluate the impact of regulation on business practices and study the cost/benefit ratio of regulation for selected sectors of the American economy. Special emphasis will be placed on the cost of regulation as it impacts small businesses. Prerequisites: EC 201, EC 202
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BA 416 - Government Regulation
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BA 420: Securities Analysis
3.00 Credits
Western Oregon University
Develops the theory and the requisite tools of securities analysis using computer modeling and portfolio applications. Prerequisite: BA 325
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BA 420 - Securities Analysis
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BA 421: Cost Accounting
4.00 Credits
Western Oregon University
The study of cost accounting concepts and procedures as a managerial tool for implementing and monitoring business strategy, including accounting for cost inputs, assigning responsibility, analysis of cost behavior, capital budgeting and actual versus standard cost systems. Prerequisite: BA 213
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BA 421 - Cost Accounting
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BA 424: Capital Budgeting
3.00 Credits
Western Oregon University
Suggests a logical framework for analysis of how much a firm should invest in plant and equipment, how the funds invested should be allocated to specific assets and how these expenditures should be financed. Prerequisite: BA 315
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BA 424 - Capital Budgeting
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BA 427: Small Business Finance
3.00 Credits
Western Oregon University
Utilizes the basic processes, principles, tools and concepts of finance within the parameters of a small business. The course centers around a project to develop a complete financial plan that projects the future flow of funds by analyzing and integrating the impact of investment decisions and financing decisions. Prerequisite: BA 315
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BA 427 - Small Business Finance
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BA 430: Business Taxation
3.00 Credits
Western Oregon University
Philosophy of the tax system and required reporting under tax law; emphasis on small business; impact of taxes on investments and capital expenditures; introduction to estate and gift taxes; tax planning techniques.
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BA 430 - Business Taxation
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BA 431: Federal Income Tax I
4.00 Credits
Western Oregon University
Study of individual income tax, gains and losses, dividends, business and personal deductions and tax computations. Prerequisite: BA 213 or consent of instructor
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BA 431 - Federal Income Tax I
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BA 432: Federal Income Tax II
4.00 Credits
Western Oregon University
Philosophy of the tax system and required reporting under federal tax law for corporations, partnerships, estates and trusts, estate and gift taxes; installment sales; cash and accrual basis taxation. Prerequisite: BA 431 or consent of instructor
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BA 432 - Federal Income Tax II
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