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Course Criteria
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3.00 Credits
(3-0-3) General management principles and business strategies for establishing and maintaining a small business. Using a business plan to develop operational strategies for starting a business and staying in business. Prerequisites: BUS 215, BUS 304, or BUS 317; BUS 314.
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3.00 Credits
(3-0-3) Fundamentals of Health Care Marketing covering strategy, planning process, assessment, marketing actions, branding and evaluation.
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3.00 Credits
(3-0-3) Study of fraud and fraud investigative techniques. Topics include nature of fraud, types of fraud, fraud prevention, detection and investigation methods and legal follow-up procedures.
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3.00 Credits
(3-0-3) The employment process, management development and training, wage and salary administration, preventive labor programs, safety, affirmative action, worker's compen-sation, grievance handling, job evaluation and job description analysis, employee services and programs. Prerequisites: BUS 215 or BUS 304 or BUS 317.
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3.00 Credits
(3-0-3) Study of management principles in the tourism and hospitality industry. Topics include managing growth and change in the hospitality industry, major functional areas in hotels and restaurants and economic aspects of the industry. (Cannot be taken for graduation credit by students who have taken BUS 215, BUS 304 or BUS 317.)
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3.00 Credits
(3-0-3) The fundamentals of business law: the structure of federal and state courts and agencies, their decision processes; the legal structure of modern business organizations including closely and publicly held corporations, partnerships, limited partnerships, nonprofit corporations, sole proprietorships and limited liability companies; contract law; Uniform Commercial Code; tort law and its implications for business; administrative law; and criminal law as it applies to business and industry.
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3.00 Credits
(3-0-3) Study of marketing principles as they apply to the tourism and hospitality industry. Topics include marketing in strategic planning, the marketing environment, marketing information systems and marketing research, consumer buying behavior, market segmentation, product pricing, distribution channels and internet marketing. (Cannot be taken for graduation credit by students who have taken BUS 399 Special Topics: Marketing Tourism.)
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3.00 Credits
(3-0-3) Agency relationships between client, brokers and salesman. Common real estate contractual problems. Fraud, misrepresentation and other ethical problems.
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3.00 Credits
(3-0-3) In-depth review of human resource selection, training for international assignments, managing the expatriate manager, compensation packages, repatriation training, women and dual-career couples, conflicting interests of parent company and host country and managing joint ventures. Prerequisite: BUS 308.
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3.00 Credits
(3-0-3) Problems in administrative law as they apply to the transportation industry. Problems under the Occupations Safety and Health Act and a review of the liabilities of manufacturers' and sellers'products.
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