|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
8.00 Credits
1 to 3 hours. Prerequisite: permission of instructor. Research for doctoral dissertation. (F, Sp, Su)
-
3.00 Credits
Prerequisite: sophomore standing. This course for non-Business majors explores real-world business marketing trends, principles, terminologies and issues. Not open to Business majors and may not count toward degree requirements for the BBA degree. (F, Sp)
-
3.00 Credits
Prerequisite: Economics 1113, 1123, Accounting 2113, 2123, junior standing. Focuses on the relationship between the firm and its customers and the other members of the channel of distribution. Introduces students to: the marketing function of an organization; the environmental factors influencing marketing decisions; the discovery of market opportunities; the development of marketing strategy; and the development of marketing programs. (F, Sp, Su)
-
3.00 Credits
Prerequisite: 3013, Business Communication 2813, Management Information Systems 2113; or concurrent enrollment, and Economics 2843. A study of basic mathematical, statistical, accounting and financial analysis techniques and tools related to marketing. The methodology and planning of marketing research studies and methods for the analysis, interpretation and presentation of research data. (F, Sp)
-
3.00 Credits
Prerequisite: Student must be approved for degree candidacy in the Price College of Business, 3013 or concurrent enrollment. This course provides students with an understanding or the role of marketing research in organizations and how marketing research is implemented. Students will learn the value of primary and secondary data, become familiar with methods for data collection and analysis, and understand how research errors can be reduced or avoided. The course is designed to further students' professional development by enhancing their ability to work in teams and effectively communicate facts and opinions to solve business problems. This course assumes an understanding of basic statistics and spreadsheets. (F, Sp)
-
3.00 Credits
Prerequisite: Student must be approved for degree candidacy by Price College, 3013 or concurrent enrollment. The physical supply and distribution function in business management, including channel selection, transportation, facility location and materials management; concentrates on the analytical and managerial methods necessary for the development and control of an integrated logistics system. (F, Sp)
-
3.00 Credits
Prerequisite: Student must be approved for degree candidacy by Price College, 3013. Addresses how businesses use the internet and other computer technologies as marketing tools. The emphasis is on understanding the unique opportunities and challenges associated with electronic marketing in order to better implement a firm's overall marketing strategy. (Irreg.)
-
3.00 Credits
Prerequisite: 3013 and declared Marketing major or Supply Chain Management major. Consumer and organizational buying processes are examined. Individual and organizational decision-making frameworks, information technology, and the external environment are studied in the context of forming marketing strategies and tactics. Topics include make or buy decision making; supplier development and outsourcing; supplier evaluation, selection, and management; buyer-seller relationships; purchasing capital goods and services; international and electronic commerce; information processing; social and economic influences; preference formation and change; and image creation and positioning. (F, Sp)
-
3.00 Credits
Prerequisite: 3013, 3023. May not be repeated. Special topics in marketing. Content will vary and may be of an applied nature.
-
3.00 Credits
Prerequisite: Student must be approved for degree candidacy by Price College, 3013. An analytical approach to the management of retail institutions. Addresses strategic and operating level decision making related to delivery of products and services to consumers, focusing on each of the four dimensions of the marketing mix. Includes modules on electronic commerce and ethical responsibility. (F, Sp)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|