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JMC G5303: International Advertising
0.00 Credits
University of Oklahoma Norman Campus
Prerequisite: graduate standing. May be repeated with change of subject matter; maximum credit six hours. Designed to provide basic understanding of advertising and culture that applies to advertising in non-American locations. No student may earn credit for both 4303 and 5303. (Irreg.)
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JMC G5313: Advertising Management
1.00 Credits
University of Oklahoma Norman Campus
Prerequisite: 5013 and graduate standing. Case-study approach to the problems in planning, developing, appraising and administering advertising and promotion activities. In-depth analysis of the problems and functions involved in managing the advertising function within an agency or within an organization. (Irreg.)
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JMC G5323: Advertising Account Planning
2.00 Credits
University of Oklahoma Norman Campus
Prerequisite: 3303. Discussion and practice of the advertising agency function of representing the target audience. Emphasis on learning to think like a consumer. Incorporates creativity, market research, consumer behavior and critical thinking to help in understanding target audiences. No student may earn credit for both 4323 and 5323. (F)
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JMC G5333: Contemporary Problems in Advertising
3.00 Credits
University of Oklahoma Norman Campus
Prerequisite: graduate standing and permission. Survey of contemporary problems in advertising; including current social and economic criticisms, legal and self-regulation problems, and agency and media-related problems. No student may earn credit for both 4333 and 5333. (F)
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JMC G5413: Crisis Communication
1.00 Credits
University of Oklahoma Norman Campus
Prerequisite: Graduate standing and instructor permission. Examine strategic communication practices throughout the three stages of a crisis event. Special emphasis is placed on crisis planning, media relationships, image restoration, ethical responses, and organizational learning. No student may earn credit for both 4413 and 5413. (F, Sp)
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JMC G5423: Public Relations Case Studies
2.00 Credits
University of Oklahoma Norman Campus
Prerequisite: graduate standing and permission. To demonstrate how to apply public relations theory to a wide range of possible situations. Requires the student to adapt communications and PR models to a number of case studies and problems. No student may earn credit for both 4423 and 5423. (Irreg.)
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JMC G5433: Sports Public Relations
3.00 Credits
University of Oklahoma Norman Campus
Prerequisite: graduate standing. A study of public relations as it is practiced in the sports industry featuring guest and video presenters representing various sports publicity, promotion and public relations positions. Includes representatives of newspaper, television, and radio sports departments. No student may earn credit for both 4433 and 5433. (Irreg.)
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JMC G5443: Financial Public Relations
4.00 Credits
University of Oklahoma Norman Campus
Prerequisite: graduate standing and permission. Instruction and practice designed to develop an understanding of the investor relations function in public relations activity for corporations. Study of the stock market, the roles of principal players on Wall Street and relevant regulatory powers. Analysis of annual reports and how they are produced as well as financial statements and communication efforts aimed at investors and the news media. No student may earn credit for both 4443 and 5443. (Irreg.)
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JMC G5453: Public Relations Research
5.00 Credits
University of Oklahoma Norman Campus
Prerequisite: graduate standing and permission. To build skills in the use of various public relations research methodologies available for exploratory, evaluation and management assessment of programs. No student may earn credit for both 4453 and 5453. (Sp)
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JMC G5503: Tutorial in Writing
0.00 Credits
University of Oklahoma Norman Campus
Prerequisite: graduate standing and permission. May be repeated once; maximum credit six hours. Individual conferences devoted entirely to preparation, criticism, editing and preparation for marketing of the student's original manuscript, both fiction and non-fiction. (F, Sp)
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