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Course Criteria
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6.00 Credits
Prerequisite: 3413 or graduate standing. Theory and concepts of public relations as a management function. Emphasis on practical applications and case studies. Topics explored, in seminar fashion, include social and organizational contexts of public relations management, systems and strategies for planning, implementing and evaluating public relations activities, and tasks involved in public relations management. (F, Sp)
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0.00 Credits
Prerequisite: junior standing and 12 hours of Journalism credit hours. European background and development of the colonial press. Emergence of the partisan and penny newspapers. Evolution of personal and independent journalism. Major trends in printed and other communication media in the twentieth century. (F, Sp)
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0.00 Credits
Prerequisite: Graduate standing and permission. May be repeated with change of content; maximum credit six hours. Discussion and practice in specialized skills related to news and information, strategic communication, or media arts. (F, Sp)
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2.00 Credits
Prerequisite: graduate standing and permission. Studies and laboratory experience in creative editing and newsroom management for the daily newspaper or magazine, including photo selection and editing, copy handling procedures, assignments, edition planning, handling of special themes and areas of interest, personnel, motivation and ethical problems of the editor. No student may earn credit for both 4023 and 5023. Laboratory (Irreg.)
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3.00 Credits
Prerequisite: Graduate standing and permission of instructor. Focuses on the overall business structure of the magazine industry and how to create a business plan for a magazine start up. Explores the creative side of magazine, creating a magazine prototype that accompanies the publication's business plan. The class focuses on what is required to take a magazine from concept to sustainable circulation. No student may earn credit for both 4033 and 5033. (F, Sp)
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4.00 Credits
Prerequisite: Graduate standing and permission of instructor. Emphasis on writing stories - how to plan, report, write and edit in-depth enterprise stories. Will gain knowledge in story forms, including news, feature, investigative, trend profile and narrative, with emphasis on depth of reporting and complexity of theme, material and structure. No student may earn credit for both 4043 and 5043. (F, Sp)
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5.00 Credits
Prerequisite: graduate standing and permission. The development of advanced skills in informational, feature and beat reporting, and the advanced study of news gathering, presentation and gatekeeping theory. No student may earn credit for both 4053 and 5053. (F)
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6.00 Credits
Prerequisite: Graduate standing and permission. Exploration of key works defining the field of mediated communication. Students will examine an area of inquiry of interest to them in depth through readings, discussion, and writing. Includes an examination of online resources, bibliographies, histories, theoretical concepts and issues, and critical biographies of key figures. (Sp)
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7.00 Credits
Prerequisite: graduate standing. Introduction to key study areas in journalism and mass communication. Historical foundations, theoretical development and research trends will be outlined. Students will meet graduate faculty members and discuss major ideas and issues in the field. (F)
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8.00 Credits
Prerequisite: graduate standing or permission. Theoretical perspectives and issues in mass communication. Emphasis on processes and effects that affect mass communication practices and media. Exploration of contemporary research and its contribution to the growing body of knowledge about mass communication. No student may earn credit for both 5083 and 6083. (F)
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