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Course Criteria
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3.00 Credits
Prerequisite: 3303. Discussion and practice of the advertising agency function of representing the target audience. Emphasis on learning to think like a consumer. Incorporates creativity, market research, consumer behavior and critical thinking to help in understanding target audiences. No student may earn credit for both 4323 and 5323. (F)
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3.00 Credits
Prerequisite: 1013, 2033, 3303, 3333. Survey of contemporary problems in advertising, including current social and economic criticisms, legal and self-regulation problems, and agency and media-related problems. No student may earn credit for both 4333 and 5333. (F)
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3.00 Credits
Prerequisite: 1013, 2033, 3303, 3333, 3353, 3363 and senior standing. This is the senior capstone course for the Advertising sequence. Working as members of competitive advertising agency teams, students research, plan, develop marketing, creative and media strategy and make formal presentations to a major client for a complete advertising campaign. Laboratory (F, Sp) [V]
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3.00 Credits
Prerequisite: 1013, 2033, 3413, 3423, 3433. Capstone course for the Public Relations sequence. Detailed analysis of current case studies in the planning, execution and evaluation of public relations programs and projects, including practical work in the field. Emphasis given to fact finding, researching publics, setting objectives, planning the program/project, execution and evaluation. (Sp) [V]
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3.00 Credits
Prerequisite: 3413 or instructor permission. Examine strategic communication practices throughout the three stages of a crisis event. Special emphasis is placed on crisis planning, media relationships, image restoration, ethical responses, and organizational learning. No student may earn credit for both 4413 and 5413. (F, Sp)
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3.00 Credits
Prerequisite: 1013, 2033, 3413. Designed to demonstrate how to apply public relations theory to a wide range of possible situations. Requires the student to adapt the communications and PR models learned in the public relations principles course to a number of case studies and problems. No student may earn credit for both 4423 and 5423. (Irreg.)
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3.00 Credits
Prerequisite: 1013, 2033, 3413. A study of public relations as it is practiced in the sports industry featuring guest and video presenters representing various sports publicity, promotion and public relations positions. Includes representatives of newspaper, television, and radio sports departments. No student may earn credit for both 4433 and 5433. (Irreg.)
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3.00 Credits
Prerequisite: 3413. Introduction and practice designed to develop and understanding of the investor relations function in public relations activity for corporations. Study of the stock market, the roles of the principal players on Wall Street and relevant regulatory powers. Analysis of annual reports and how they are produced as well as financial statements and communication efforts aimed at investors and the news media. No student may earn credit for both 4443 and 5443. (Irreg.)
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3.00 Credits
Prerequisite: 3413. To build skills in the use of various public relations research methodologies available for exploratory, evaluation and management assessment of programs. No student may earn credit for both 4453 and 5453. (Sp)
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3.00 Credits
Prerequisite: 1013, 2033, 3504, 3514 and permission. May be repeated once for credit; maximum credit six hours. May accompany 3514 with permission. Individual conferences devoted entirely to preparation, criticism, editing and preparation for marketing of the student's original manuscript, both fiction and nonfiction. (F, Sp)
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