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Course Criteria
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3.00 Credits
Prerequisite: 2033. Basic photographic skills needed to produce photographs suitable for newspaper and magazine publication. Content includes 35mm photography, darkroom techniques, news judgment, ethics, privacy issues, crime scene, courtroom and government protocol. 35mm camera required. Laboratory (F)
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3.00 Credits
Prerequisite: 2033. Examines development of the magazine industry and its current state, including ethical and legal issues and the impact of e-zines. Explores the trend toward niche magazines - including the strong ethnic/minority niche - and the specific requirements of magazine journalism, design and production. (F, Sp)
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3.00 Credits
Prerequisite: 1013, 2033 or permission. Survey of the field of advertising and career areas within the field with emphasis on the relationship between marketing and advertising and the media which serve as channels of advertising communication. (F)
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3.00 Credits
Prerequisite: 1013, 2033, 3303. Introduction to concepts of research. Survey and use of secondary and primary data sources as basis for formulating basic advertising plans, including advertising and communications goals and objectives. (Sp)
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3.00 Credits
Prerequisite: 1013, 2033, 3303 or permission. Principles and their application in advertising design and copywriting. Stress on the analysis of appropriate appeals and the development of advertising concepts to convey these through the various media. Emphasis on practice in making rough layouts and writing finished copy. Laboratory (Sp)
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3.00 Credits
Prerequisite: 1013, 2033, 3303. Characteristics of the major advertising media. Problems of rates, coverage and costs of using various media mixes. Emphasis on the planning of the media schedule and its relationship to the creative strategy. (F)
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3.00 Credits
Prerequisite: 1013, 2033, 3303, 3333, 3353. Extended practice in application of creative copy principles for major advertising media including newspapers, magazines, radio and television. (Irreg.)
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3.00 Credits
Prerequisite: 1013, 2033. The history, scope, ethics and functions of public relations. Particular attention given to ways of gaining public support for an activity, cause, movement or institution. (F, Sp)
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3.00 Credits
Prerequisite: 1013, 2033, 3413. Fundamentals and practice in preparation of public relations copy for various media and channels, including news and feature stories, photo captions, public service broadcasts and telecasts, viewbooks, annual reports, plans-programs memos, speeches, letters and direct mail materials. Techniques in dealing with management and various publics, including the news media. Laboratory (Sp)
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3.00 Credits
Prerequisite: 1013, 2033, 3413, 3423. Planning, writing and producing company and institution magazines with special emphasis on design, layout and content. Laboratory (F)
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