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MAT H4703: f Unctions of a Complex Variable
3.00 Credits
Oklahoma City University
Analytic functions, Taylor and Laurent series, conformal mapping, Schwartz-Christoffel transformation, contour integration. Prerequisite: MATH 2104. (spring, odd)
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MAT H4991-6: Independent Study
1.00 - 6.00 Credits
Oklahoma City University
By permission of the department chairman. (TBA)
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MAT H4991-6 - Independent Study
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MCAD 2213: Prin Ciples of Advertising
3.00 Credits
Oklahoma City University
An overview of the historical, economic, and social evolution of advertising. Content focuses on advertising types, functions, and content development as well as on the fundamentals of advertising media and critical evaluation of advertising's role in world economic and social systems. (fall)
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MCAD 3103: ad Vertising Writing And Design
3.00 Credits
Oklahoma City University
Developed for students who plan to work in advertising but are not pursuing art positions. Provides an introduction to the fundamentals of good advertising design and the use of the print advertisement as a solution to a marketing problem. Students learn the elements of headlines and copy structure and creative development. Lecture and ad critique format are used as they relate to design principles. (fall)
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MCAD 3203: Writing For Advertising
3.00 Credits
Oklahoma City University
This course is designed to provide a concentrated semester of writing various kinds of styles of advertising copy. Content stresses various print advertising copywriting for a variety of media. Prerequisite: MCAD 2213.
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MCAD 3213: Media Systems And Planning
3.00 Credits
Oklahoma City University
In this course students learn the terminology, approach, and methodology necessary for media analysis, selection, cost analysis, and purchase. Students develop comprehensive media plans, learn to use specialized research and media resources, and learn media budget techniques. Prerequisite: MCAD 2213.
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MCAD 3213 - Media Systems And Planning
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MCAD 3303: Broad Cast Advertising
3.00 Credits
Oklahoma City University
Students learn how to apply creative advertising solutions to broadcast media. Terms, formats, and technical areas are included. Prerequisite: MCAD 2213.
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MCAD 3303 - Broad Cast Advertising
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MCAD 3403: ad Vertising Planning
3.00 Credits
Oklahoma City University
This course integrates the analysis of information, development of responses, and strategic advertising delivery choices based on gathering and/or evaluation of data. Students gain skills in audience identification, message strategy, basic message evaluation, integrated selling strategies, and execution of effective advertising. Focus is on developing insights into long-term equity and consumer relationships. Prerequisite: MCAD 2213. (spring)
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MCAD 3413: ad Vertising Creati ve Strategies
3.00 Credits
Oklahoma City University
Introduces students to the creative process and how it is developed and applied to solve advertising problems. Primary focus is the development of group and individual creative problem solving. Students develop and evaluate alternate creative solutions to advertising problems for various clients, media, and/or situations. Emphasis is on strategy development, not on final execution. Lecture/lab format.
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MCAD 3503: Consumer Response Strategies
3.00 Credits
Oklahoma City University
An investigation of how both individuals and organizations are motivated by integrated communications techniques, and how consumers learn from advertising and other marketplace activities. Students focus on development of consumer insight, creative approaches to consumer activity, and evaluation of various persuasive methods. Prerequisite: MCAD 2213.
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