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Course Criteria
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3.00 Credits
Survey of advertising industry, media functions, careers in advertising, social and economic aspects, budgets, appropriations, rate structures, terminology, basic elements and purposes of advertising.
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3.00 Credits
The application of photography for journalistic coverage of feature, news, and public relations needs. Students will examine various styles, digital imaging, and ethics.
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3.00 Credits
This is a foundation course designed to prepare students in skills that deal with light and lighting and studio work. Students will study light theory, lighting equipment, exposure, film, composition and picture-taking techniques. Students will practice available lighting with reflectors, lighting with small single and multiple strobe units and studio lighting equipment. Prerequisite: JOUR 1133 Beginning Photography and concurrent enrollment in JOUR 2133 Intermediate Photography is recommended.
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3.00 Credits
Students who wish to have more practice in the darkroom may sign up for an additional lab period. This will be independent lab with objectives and projects coordinated with the instructor.
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3.00 Credits
This course covers digital imaging and editing of images to prepare images for photographic applications as well as applications in graphics, web, multimedia, and page layout. Assignments will direct the student in image capture, image modification and manipulation, and output to computer applications, printers, and storage devices. Prerequisites: JOUR 1223 Design Technology; JOUR 1133 Beginning Photography is recommended but not required.
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3.00 Credits
This is a continuation of JOUR 1133 Basic Photography. Students will advance their skills in black and white and begin developing photographs in color. The class will place an emphasis on composition. Students will identify specific genres of photography in which they are interested, evaluate occupational and advanced skills and begin building a portfolio. Prerequisite: Beginning Photography (JOUR 1133). A lab is required with this course.
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3.00 Credits
Students will study advanced photographic theory, composition and presentation. Various topics, such as, the zone system, color theory and visual psychology will be discussed. Students will continue to work on their portfolio. Prerequisite: Intermediate Photography (JOUR 2133) A lab is required with this course.
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3.00 Credits
This is a continuation of JOUR 2043 Light and Lighting. This course will further prepare students to work in a studio environment. Topics will include advanced studio lighting for portraits, outdoor and environmental portraiture, wedding photography and commercial lighting applications. Pre-requisite: JOUR 2043 Light and Lighting.
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3.00 Credits
Basic skills and terminology of broadcast journalism. Gathering, recording, editing and casting of news material for onair use are explored. Special emphasis on differences between print and broadcast journalistic style.
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3.00 Credits
Fundamentals of layout and design as used in a magazine and newspaper approaches are applied to the student newspaper and yearbook in the desktop publishing environment with practical skills in writing, advertising, photography and editing.
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