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Course Criteria
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3.00 Credits
Provides fundamental knowledge and skill in advertising copywriting, layout and design, Course topics will include interpreting target audiences, creative concept formulation, advertising copywriting, design and layout. The vocabulary and language associated with graphic design/advertising and production processes will be covered. Students will develop a variety of sample advertisements during the course.
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3.00 Credits
Explores the concepts and theories pertaining to the Internet and other new media technologies, their role in the communication process, and their consequences for society and culture. Issues addressed: content (news to hate speech to pornography), effects (i.e., Internet addiction), commerce (i.e., online shopping and advertising), and democracy (i.e., the digital divide). This course is intended for anyone interested in making sense of new media. Although the ability to use the Internet is expected, this is not a course on how to design web pages or how to improve your surfing skills.
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3.00 Credits
Screenwriting focuses on the conceptualization, design, organization, communication strategies, and formatting of messages and experiences for television and film. Story craft focuses on the components of storytelling including drama, narrative and scene development, characterization, and literary techniques that apply to scriptwriting. Pre-requisite: COMM 206.
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3.00 Credits
Revolves around whole-systems thinking, including the design and development of “live,” script-to-screen segments andprograms. Skills are developed in the areas of scripting, directing, technical directing, camera operation, floor management, lighting, audio, and video recording. Industry roles & responsibilities are treated, including the strategies for gaining entrance. Pre-requisite: COMM 250.
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3.00 Credits
Organization theories and key concepts provide the framework for addressing contemporary communication issues and how these issues affect individual, group, and organization performance and effectiveness.
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3.00 Credits
Teaches consumers of information how to analyze, respond to, and generate persuasive messages. A variety of organizational contexts are examined, including politics, business, religion, and advertising.
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3.00 Credits
An overview of the theories and practices of public relations, its function in organizations, its history and development, and its role in society.
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3.00 Credits
Alfred Hitchcock in Hollywood ( 2) ( EDWS284, HIST280) This course is designed for undergraduates and serves as both an in-depth investigation of a major artist and an exploration of American attitudes and institutions during World War II, the Cold War, and the upheavals of the 1960s and early 70s. Students are required to do a significant amount of reading and writing.
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2.00 Credits
This course is designed for undergraduates and serves as an introduction to both American urban history and the history of movies. It also acquaints students with interdisciplinary methods. Students are required to do a significant amount of reading and writing.
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2.00 Credits
Films and television programs will be analyzed in order to both identify the cultural and historical messages they contain. The formulas and conventions of Hollywood genres will be examined. This understanding of genre will serve as a primary analytical tool as we de-construct the films and television programs studied in class.
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