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MKTG 929: Integrated Mktg Communications
3.00 Credits
Xavier University
A study of integrated marketing communications planning, strategies and procedures and the current rules that govern the dynamics of marketing to today’s business and consumer marketplaces. Emphasis is on the application of integrated direct marketing to increase sales by synchronizing advertising, direct mail, telemarketing and field sales. Pre-requisite: MKTG 801
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MKTG 930: Service Marketing
3.00 Credits
Xavier University
The principles, practice, and scope of service marketing are explored. Pre-requisite: MKTG 901
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MKTG 930 - Service Marketing
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MKTG 932: E-Commerce
3.00 Credits
Xavier University
E-commerce is creating new electronic markets where prices are transparent, markets are global, and trading is highly efficient. It is having a direct impact on an organization’s relationship with suppliers, customers, competitors, and their partners, as well as how organizations market products, advertise, and their brand strategy. This course examines successful and unsuccessful e-commerce strategies among contemporary organizations.
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MKTG 957: Adv Issues in Internet Mktg
3.00 Credits
Xavier University
This course will explore a wide range of Internetrelated topics including strategic planning, technology trends, legal issues and the application of permission-based on-line marketing. Students will be asked to complete an on-line business project that applies these concepts. Pre-requisite: MKTG 901
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MKTG 957 - Adv Issues in Internet Mktg
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MKTG 960: Selling & Sales Management
3.00 Credits
Xavier University
Explore dimensions of selling as a marketing function and the application of theories of management to the selling function within organizations. Pre-requisite: MKTG 901
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MKTG 961: Marketing Management
3.00 Credits
Xavier University
Application of marketing concepts and theory to actual situations via case method. Individual reports and presentations. Pre-requisite: MKTG 901
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MKTG 963: Business to Business Marketing
3.00 Credits
Xavier University
Problems of marketing industrial products. Management of the marketing channels and pricing, selling, and distribution of the products. Pre-requisite: MKTG 901
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MKTG 964: Consumer Behavior Theory
3.00 Credits
Xavier University
Evaluation of research findings from behavioral sciences and other disciplines. Relationship to marketing. Pre-requisite: MKTG 901
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MKTG 965: Advertising Theory & Practice
3.00 Credits
Xavier University
The role of advertising in the marketing process. The advertising campaign, its creative and media components. The decision processes. Pre-requisite: MKTG 901
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MKTG 968: Product Planning & Development
3.00 Credits
Xavier University
The entire process of new product development from idea generation to commercialization is developed. Pre-requisite: MKTG 901
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