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MILS 499: Directed Study
1.00 - 3.00 Credits
Xavier University
Open to especially qualified students with the consent of the department chair.
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MKTG 300: Principles of Marketing
3.00 Credits
Xavier University
Marketing involves exchanges. The activities involved in marketing products, services, and ideas are examined within a framework of customer management are explored. Topics include global marketing environment, market analysis and segmentation, consumer behavior, product development and management, pricing, promotion, and distribution. Marketing is examined from its role as a central function of business and non-profit organizations, and from its dominant role in a market economy. Prerequisite for upper division courses unless waived by department chair.
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MKTG 302: Marketing Research
3.00 Credits
Xavier University
Marketing research, methodologies, and managerial utilization of research findings. Pre-requisite: STAT 200, MKTG 300 (Grade “C” orbetter)
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MKTG 303: Co-Op Education/Mktg:Jr
3.00 - 6.00 Credits
Xavier University
An elective cooperative experience where students earn academic credit while performing approved marketing-related work. Pre-requisite: MGMT 301, 55 credit hours completed, 2.750 GPA, department approval required
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MKTG 305: Creativity & Innovation
3.00 Credits
Xavier University
Covers the framing processes and techniques individuals, groups, and organizations can use to enhance creativity and innovation.
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MKTG 310: Business to Business Marketing
3.00 Credits
Xavier University
Dynamics of marketing from a business to a business. Buyer behavior and market structure are analyzed in the context of the 4Ps. Pre-requisite: MKTG 300 (grade “C” or better)
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MKTG 320: International Marketing
3.00 Credits
Xavier University
Conditions peculiar to international marketing of goods and services and their effects on marketing strategy. Pre-requisite: MKTG 300 (grade “C” or better)
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MKTG 325: Marketing Services
3.00 Credits
Xavier University
The marketing of services will be explored with special emphasis on how they differ from packaged and industrial goods. Pre-requisite: MKTG 300 (Grade “C” or better)
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MKTG 328: Direct Marketing
3.00 Credits
Xavier University
Direct marketing as a tool, its strategies, techniques, and measurement systems are studied. Pre-requisite: MKTG 300 (Grade “C” or better)
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MKTG 329: Data Mining
3.00 Credits
Xavier University
The students will receive an introduction to the basic theory, tools and techniques of data mining, including prediction, associations, clustering, and recommendation systems. The course will be delivered from two points of view: the technological view and the marketing management view. The students will use data mining tools when doing their team projects for customer relationship management. The teams will experience the implementation of these algorithms on real data.
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