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MAR 2002: Public Relations Practicum
2.00 Credits
Mount Vernon Nazarene University
A practicum in which students learn aspects of public relations.
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MAR 2002 - Public Relations Practicum
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MAR 2013: Introduction to Public Relations
3.00 Credits
Mount Vernon Nazarene University
A survey of the public relations discipline including the professional foundation of ethics, law and theory as well as the process, audiences, and professional practice areas.
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MAR 2013 - Introduction to Public Relations
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MAR 3033: Principles of Marketing
3.00 Credits
Mount Vernon Nazarene University
An introduction to the theory and practical application of marketing principles. The basic objectives are to provide a broad introduction to marketing concepts, the role of marketing in the firm and the various factors that influence marketing decision-making.
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MAR 3053: Marketing Management
3.00 Credits
Mount Vernon Nazarene University
An in-depth study of marketing policies and strategy, organization, demand analysis, product planning, pricing, physical distribution, and promotion. Prerequisite: MAR3033.
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MAR 3053 - Marketing Management
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MAR 3063: Personal Selling
3.00 Credits
Mount Vernon Nazarene University
A study of planning, organizing, developing, directing, controlling, and evaluating the sales force. Special emphasis is given to ethical implications of sales management. Prerequisite: MAR3033.
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MAR 3073: Advertising and Promotion
3.00 Credits
Mount Vernon Nazarene University
A study of advertising methods used for promotion of products and services by organizations. Prerequisite: MAR3033 or instructor's permission.
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MAR 3093: Topics in Marketing
3.00 Credits
Mount Vernon Nazarene University
Small group discussions of readings in current research literature. Topics vary from year to year; the course may be repeated. Prerequisite: MAR3033.
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MAR 3113: Advanced Public Relations
3.00 Credits
Mount Vernon Nazarene University
An introduction to strategic issues and effective practices of communication between organizations and their constituencies. These include the study of public opinion research, media relations, public communication campaigns, consumer identity, and representational ethics. Students gain practical experience in writing news releases, conducting surveys and designing integrated campaigns.
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MAR 4063: Marketing Research
3.00 Credits
Mount Vernon Nazarene University
An introduction to the practical concepts used to develop and implement marketing strategies. Special emphasis is given to an overview of marketing and strategies for product, pricing, advertising, promotion, and distribution channels. Prerequisite: MAR3033.
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MAR 4073: Marketing Strategy
3.00 Credits
Mount Vernon Nazarene University
A study in planning and implementing marketing policies and strategies. Special emphasis is given to ethical dilemmas facing a marketing manager. Prerequisites: FIN3073, MAR3053, and senior classification.
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