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BUS 622: Customer Acquisition
2.00 Credits
Miami University-Oxford
Introduces students to the basic concepts involved with the customer acquisition process. The topics covered: market segmentation, pricing and profitability analysis, product and service promotion, and customer relationship management.
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BUS 622 - Customer Acquisition
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BUS 623: Internal Process Integration
2.00 Credits
Miami University-Oxford
Introduces students to internal business processes that span functional boundaries. The focus is on the four dominant processes of financial planning, resource planning systems, the cash-to-cash cycle, and after-sale processes.
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BUS 623 - Internal Process Integration
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BUS 624: Process Design & Improvement
2.00 Credits
Miami University-Oxford
Examines the technical and human aspects of process design and improvement. Included are process design and improvement frameworks and techniques and how those approaches can be integrated with change management.
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BUS 624 - Process Design & Improvement
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BUS 625: Graduate Business Seminar I
3.00 Credits
Miami University-Oxford
A Graduate Seminar in selected business topics. Contemporary theories, research, and application in integrative business topics. Examines topical issues related to content in other courses to extend the curriculum into such areas as business ethics, legal issues, and specific decision-making techniques.
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BUS 625 - Graduate Business Seminar I
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BUS 626: Graduate Business Seminar II
2.00 Credits
Miami University-Oxford
Spring seminar for full-time MBA students, designed to expose students to critical discussion of integrative topics such as business ethics, legal issues, and problem solving in parallel with topical coverage in other courses. The seminar also provides an opportunity for students to share challenges and problems they encounter in the field study experience.
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BUS 626 - Graduate Business Seminar II
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BUS 629: Graduate Business Field Study
3.00 Credits
Miami University-Oxford
Designed to provide the full-time MBA student experience in applying and researching actual business theory and skills. Students are assigned to 2-3 person teams and given a business project to complete for an area business (Fall/Spring Semesters) or an International Company for the Global Consultancy project.
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BUS 629 - Graduate Business Field Study
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BUS 633: External Process Integration
2.00 Credits
Miami University-Oxford
Introduces students to processes that span business boundaries and result in business-to-business relationships. Included are supply chain management, inbound and outbound logistics configuration outsourcing, supplier performance metrics, and customer relationship management.
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BUS 633 - External Process Integration
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BUS 637: Managing Competition
2.00 Credits
Miami University-Oxford
Focuses on competitive intelligence and its application to dynamic markets; identification of a competitive sphere's background features as well as expectations for the behavior of key players. Involves competitive intelligence; the acquisition, dissemination, and tactical and strategic application of knowledge. Addresses the game-theoretic dynamics common in many markets and how players engineer these games to pursue individual and market-wide goals.
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BUS 638: Global Markets
2.00 Credits
Miami University-Oxford
Introduces MBA students to the basic concepts involved with global markets. Global markets provide coverage of such macro issues as transitioned vs. transitional economics, regional/global interdependencies and political risk, and financial implications are covered. Business Legal Studies (BLS-Business; Department of Finance)
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BUS 638 - Global Markets
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BUS 665: Business and Its Legal Environment
3.00 Credits
Miami University-Oxford
A comprehensive survey of the nature and functions of our legal system and its importance to manager-citizens.
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BUS 665 - Business and Its Legal Environment
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