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Course Criteria
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3.00 Credits
Examines the steps involved in creating a strong business presence on the Internet from the viewpoint of those who work behind the scenes. Understand the complexities of sourcing the proper service providers, payment and accounting systems, and other tools that can help an e-business enterprise run smoothly. Study how to convert successful brick-and-mortar businesses into viable brick-and-click operations. Prerequisite: BTE 181, 286, or permission of instructor. BTE 111 is strongly recommended. Offered infrequently.
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3.00 Credits
Examines the importance of meeting and exceeding customers' expectations after the sale. Identify and explore issues related to developing long-term, loyal customers including the correction of minor problems and delivery and the generation of repeat business based on performance. Prerequisite: BTE 105, 181, or permission of instructor.
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3.00 Credits
Introduction to retailing, with emphasis on major types of stores; non-store retailing; merchandising, pricing, and promotional strategies; current trends in retailing. Prerequisite: BTE 105, 181 or permission of instructor. Offered infrequently.
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3.00 Credits
Understand how advertising and other promotional techniques may be used to communicate with consumers. Learn how effective sales processes and promotional activities function as important aspects of a balanced marketing plan. Prerequisite: BTE 105, BTE 181, or permission of instructor. Offered infrequently.
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3.00 Credits
Explores the creation and use of virtual communities on the Internet. Learn how organizations act to influence the content and membership of virtual communities and how these informal discussion groups can drive product/service acceptance among broad groups of consumers and/or between suppliers and customers in business-to-business transactions. Prerequisite: BTE 105, BTE 181, or permission of instructor. Offered infrequently.
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3.00 Credits
Learn the fundamental strategies and processes that are best-suited to selling products and/or services online. Investigate how brick-and-mortar and Internet businesses differ in their primary marketing approaches. Prerequisite: BTE 105, BTE 181, or permission of instructor. BTE 264 is strongly recommended. Offered infrequently.
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3.00 Credits
Explores the factors that drive consumers to make specific product and/or service selections in the marketplace. Understand the complexities of the product/service purchasing process as viewed through the eyes of the consumer. Prerequisites: BTE 105, BTE 181, or permission of instructor.
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3.00 Credits
Master the fundamentals of designing/executing quantitative and qualitative marketing research studies. Learn how marketing research experts select the proper type of research study, design the necessary research tools, and analyze the resulting data set. Prerequisite: BTE 105, BTE 181, or permission of instructor.
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3.00 Credits
Examines how marketers interface with individuals in other business functions during the new product development process. Learn the basic steps involved in bringing a new product to market including ideation, prototype development, test marketing, and final roll-out. Prerequisite: BTE 105, BTE 181, or permission of instructor.
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3.00 Credits
Examines how market professionals and others work to establish new product/service pricing. Explores the pricing process including determination of costs, profit margins, discounting, and the new one-price, no negotiation strategies popular in today's market. Prerequisite: BTE 105, BTE 106, BTE 181 or permission of instructor. Offered infrequently.
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