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MKT 671: Business Marketing Conceptual Foundations
3.00 Credits
Miami University-Hamilton
Develops framework for understanding conceptual foundations of business marketing management. Provides depth and breadth of understanding areas of organizational buying behavior, unique business market characteristics and critical elements of business marketing strategic planning.
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MKT 671 - Business Marketing Conceptual Foundations
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MKT 672: Strategy Planning for Business Markets
2.00 Credits
Miami University-Hamilton
Provides depth and breadth to student's ability to develop strategy and solve problems in the business market environment. Examines current and future business issues and management concerns and helps integrate knowledge into process of developing strategy and solving problems.
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MKT 672 - Strategy Planning for Business Markets
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MKT 673: Business Marketing Intelligence
3.00 Credits
Miami University-Hamilton
Introduces information used in the process of formulating strategy and making decisions in the business marketing environment. Develops understanding of the role and use of information in the strategic planning process and the methods for gathering information.
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MKT 673 - Business Marketing Intelligence
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MKT 674: Contemporary Issues in Marketing
1.00 Credits
Miami University-Hamilton
Reviews topics currently of importance to marketing managers. Objective is to expose students to a wide range of contemporary issues that have the potential to impact the marketing management function.
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MKT 674 - Contemporary Issues in Marketing
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MKT 681: Special Studies in Marketing Management
1.00 - 5.00 Credits
Miami University-Hamilton
Independent investigation, research, reading, and analysis of assigned topics. Registration only with permission of instructor.
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MKT 681 - Special Studies in Marketing Management
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MKT 691: Entrepreneurship Theory and Practice
3.00 Credits
Miami University-Hamilton
Examination of the entrepreneurial process from an interdisciplinary and cross-functional perspective, with applications in start-up, small business and corporate contexts. Emphasis on innovation, risk taking and growth. Prerequisite: Graduate standing.
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MKT 691 - Entrepreneurship Theory and Practice
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MKT 700: Thesis
3.00 Credits
Miami University-Hamilton
Thesis
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MKT 700 - Thesis
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MME 141: Introduction to Engineering Design
1.00 Credits
Miami University-Hamilton
Provides a basic understanding of the design process, problem definition, synthesis, analysis, and manufacturing. Students work in teams on an open-ended design project that considers real-world constraints, such as economical and societal factors. Introduces the engineering work environment and professional ethics.
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MME 141 - Introduction to Engineering Design
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MME 161: Perspectives in Technology
3.00 Credits
Miami University-Hamilton
Addresses three aspects of technology: engineering-design method that includes mathematical modeling, computer simulation, and design of experiments; implications, limitations, and trade-offs of technology and impact on society; and the decision-making process and responsibilities of educated citizens in modern society. Prerequisite: high school algebra. Offered infrequently.
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MME 201: Technology,History and Society
1.00 Credits
Miami University-Hamilton
Study of the interrelationship among technology, history and society. Focuses on areas of technology that affect everyday life such as shelter, food production and energy. Cross-listed with HST 201.
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MME 201 - Technology,History and Society
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