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MKT 330: Professional Practice
0.00 Credits
Miami University-Hamilton
Students participating in an internship program register for this course during the semester they are on work assignment. Prerequisite: permission of departmental internship coordinator.
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MKT 330 - Professional Practice
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MKT 405: Creating Customer Value Through Marketing
3.00 Credits
Miami University-Hamilton
The nature of business has changed dramatically as competitive and other environmental factors have forced organizations to examine the "value" propositions" that they offer to their customers. Nowhere is this focus on value more evident than in customer service roles, particularly sales. Prerequisite(s): MKT 291.
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MKT 425: Global Marketing
4.00 Credits
Miami University-Hamilton
This course will provide students with an overview and understanding of global marketing. This involves an analysis of world markets, their respective consumers and environments, and the marketing management required to meet the demands of constantly changing foreign markets. Prerequisite: MKT 291.
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MKT 498 /598: Supply Chain Management
3.00 Credits
Miami University-Hamilton
Provides broad understanding of supply chain management. Covers primary activities required to manage supply chains effectively, how members of the supply chain are horizontally integrated, and processes for assessing performance and impact of supply chain management activities. Focuses on relationships between supply chain entities and behavioral issues that influence management of those issues. Students learn integrative tools for analyzing and evaluating alternative courses of action regarding supply chain management activities and functions. Prerequisite: MGT 432, MKT 431. Cross-listed with MGT 498/598.
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MKT 601: Graduate Survey In Marketing
1.00 Credits
Miami University-Hamilton
Introduces the MBA student to concepts and decisions within marketing, as well as the implications marketing decisions have for other aspects of the organization. Examines consumers and segments, product and service planning, channel design, promotional strategy, and pricing.
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MKT 601 - Graduate Survey In Marketing
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MKT 602: MBA Creativity Module
1.00 Credits
Miami University-Hamilton
Introduces the MBA student to creative thinking by assessing personal cognitive styles, applying methods to stimulate creativity, developing methods for idea selection and launching related initiatives.
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MKT 611: Professional Services Marketing
3.00 Credits
Miami University-Hamilton
Study of service marketing characteristics in the business service profession. Develops an understanding of the importance of service quality and the issues concerning practice development. Prerequisite: graduate standing in business or permission of instructor.
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MKT 618: Marketing Decisions in Business Administration
3.00 Credits
Miami University-Hamilton
Marketing management in the administration of profit and nonprofit enterprises: segmentation, product development and management, pricing, systems of distribution, and promotion. Cases and readings.
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MKT 619: Seminar in International Business
3.00 Credits
Miami University-Hamilton
Intensive investigation of international business environment and its theoretical foundations, including all aspects of marketing, finance, accounting, economics, and management. Impact of cultural and political influences on business operations examined. Class discussions and case analysis link key issues of concern to executives responsible for international management of the fields of discipline within international administration. Prerequisite: ECO 201, 202. Summer only.
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MKT 626: Integrative Concepts:Marketing Strategy and Interpersonal Relationships
3.00 Credits
Miami University-Hamilton
Continues integration of various functional areas of business. Introduces M.B.A. student to industry analysis, product and distribution issues, promotion, and pricing. Nature of and development of interpersonal relationship skills stressed, including nonverbal communication, social style, and negotiation. Continues development of oral and written communication skills within a managerial context. Particular emphasis given to assessment of development of essential skills.
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MKT 626 - Integrative Concepts:Marketing Strategy and Interpersonal Relationships
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