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  • PBRL 445: Public Relations and Promotional Strategy

    4.00 Credits
    Franklin University

    4 cr hrs Prerequisite(s): Marketing (MKTG 300) and Business and Professional Communication (COMM 320) Not open to students with credit for MKTG 445 or to students with credit for ORGC 445 Students research, develop and implement persuasive and promotional campaign strategies appropriate to corporate, governmental and nonprofit organizations This advanced course is designed for those who desire specialized skills in public relations and promotional communication Emphasis is placed on various tactics including investor relations and employee communications
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  • PBRL 450: Rhetoric and Social Influence

    4.00 Credits
    Franklin University

    4 cr hrs Prerequisite(s): Junior standing This course examines how text, images, sound-bites, speeches, and other media operate to influence, define, and change public identity and thought Students in this course will look at these verbal and non-verbal influences and how they mold and shape public discourse, cultural understanding, and our day-to-day life Additionally, this course will examine the role of persuasion and attitudinal change in managing conflict and making decisions within various communicative contexts and amongst various publics
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  • PBRL 480: Special Topics in Public Relations

    4.00 Credits
    Franklin University

    4 cr hrs Prerequisite(s): Determined on a course-by-course basis and published in the trimester Course Schedule This is a variable content classroom course in Public Relations in which students pursue topics or subjects of current interest that are not part of the regular curriculum A specific course description will be published in the Course Schedule for the trimester the course is offered
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  • PBRL 495: Public Relations Capstone

    4.00 Credits
    Franklin University

    4 cr hrs Prerequisite(s): Public Relations (ORGC/PBRL 325), Media Research and Writing (PBRL 350), Media and Crisis Communication (ORGC/PBRL 425), Public Relations and Promotional Strategy (ORGC/PBRL 445), and Rhetoric and Social Influence (PBRL 450) This course is the culmination of students' coursework in the public relations field Students will design and develop a public relations campaign for either a live or simulated client Strategic planning, design, communication, and management of a public relations campaign will be the focus of this practice-oriented course
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  • PBRL 499: Independent Studies in Public Relations

    4.00 Credits
    Franklin University

    4 cr hrs Prerequisite(s): Minimum 2 00 cumulative GPA, at least 16 credit hours completed at Franklin, related coursework completed with minimum grade of "B," and permission of Program Chair Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught Study is under faculty supervision and graded on either a Pass/No Credit or a letter grade basis (See "Independent Studies" for more details )
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  • PF 302: Applied Research Methods

    4.00 Credits
    Franklin University

    4 cr hrs Prerequisite(s): None This course is a practical approach to the methods researchers use to collect, verify, analyze and interpret data in a variety of business settings Emphasis is placed on using appropriate research concepts and procedures to answer research questions The student will examine the advantages and disadvantages of different research designs (e g , questionnaires, observations, experiments); create a survey instrument; collect, summarize and interpret original data from a sample population; and create a final research report
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  • PF 304: Strategies for Motivation

    4.00 Credits
    Franklin University

    4 cr hrs Prerequisite(s): College Writing (COMM 120) This course is a systematic study of various theories and approaches to work motivation, with assessments of the research and practice evidence supporting their scientific validity and applicability to the work environment Students will explore factors that contribute to motivation and strategies that today's manager can use to become a successful motivator
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  • PF 305: Global Issues

    4.00 Credits
    Franklin University

    4 cr hrs Prerequisite(s): College Writing (COMM 120) and Learning Strategies (PF 321) This course provides students with a coherent sense of the past and present human societies drawn from five cultural areas: Asia, Africa, Europe, North America and South America It also reviews the diversity of traditions that have formed the world and continue to interact in it today Through the synthesis of connections, influences and parallels among cultures, students will gain an understanding of how to communicate in a culturally diverse world
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  • PSMT 420: Public Sector Finance and Budgeting

    4.00 Credits
    Franklin University

    4 cr hrs Prerequisite(s): Junior standing, Financial Accounting (ACCT 215), Managerial Accounting (ACCT 225) and Management Theory and Practices (BSAD 312) A study of the techniques and operations of fiscal administration in the public sector Particular emphasis is on public funding, spending, cash management and risk management Emphasis also is on construction of budgets and the estimation of costs of resources and services
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  • PSMT 430: Contemporary Issues in Public Safety Management

    4.00 Credits
    Franklin University

    4 cr hrs Prerequisite(s): Junior standing and Management Theory and Practices (BSAD 312) This course addresses a contemporary theme relevant to Public Safety Management The theme will change each academic year and will be determined by consultation with students, safety agency leaders and the Public Safety Management Advisory Board Because of the various types of safety forces represented in the program, the topics selected will address more global public safety issues or multi-disciplinary issues
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