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Course Criteria
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1.00 - 4.00 Credits
1-4 cr hrs Prerequisite(s): At least 12 credit hours of Marketing This course provides students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor It involves a Learning Contract, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of materials as established in the Learning Contract Participation cannot be guaranteed for all applicants
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4.00 Credits
4 cr hrs Prerequisite(s): Marketing (MKTG 300) Not open to students with credit for MGMT 430 Students develop skills in planning, constructing and organizing oneto- one marketing activities Included in these activities are collaborative relationships between consumers and sellers that can be applied by both small and large organizations New technologies in interactive marketing and in database creation and implementation will be studied
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4.00 Credits
4 cr hrs Prerequisite(s): Marketing (MKTG 300) A course in marketing theory and methods as they apply to world markets Among the topics discussed are: the importance of linking international marketing with the overall strategy of the business while examining the impact of cultural, political and legal issues and the economic differences in global strategies Emphasis is placed on developing the marketing mix appropriate to various international global environments
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1.00 - 4.00 Credits
1-4 cr hrs Prerequisite(s): Determined on a course-by-course basis and published in the trimester Course Schedule A variable content classroom course in marketing in which students pursue topics or subjects of current interest that are not part of the regular curriculum A specific course description will be published in the Course Schedule for the trimester the course is offered
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4.00 Credits
4 cr hrs Prerequisite(s): Senior standing, Advertising (MKTG 320), Marketing Behavior (MKTG 330) and Marketing Research (MKTG 332) This course serves as the capstone for the marketing academic area as well as a bridge to the marketing profession Three major components comprise the course: the analysis of a contemporary marketing case, evaluation of alternative marketing strategies and the preparation of a comprehensive marketing plan for a client
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1.00 - 4.00 Credits
1-4 cr hrs Prerequisite(s): Minimum 2 00 cumulative GPA, at least 16 credit hours completed at Franklin, related coursework completed with minimum grade of "B" and permission of Program Chair Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught Study is under faculty supervision and graded on either a Pass/No Credit or a letter grade basis (See "Independent Studies" for more details )
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2.00 Credits
2 cr hrs Prerequisite(s): None This course introduces students to the personal challenges and competencies that are critical for effective leadership Cadets learn how the personal development of life skills such as critical thinking, goal setting, time management, physical fitness, and stress management relate to leadership, officership, and the Army profession The focus is on developing basic knowledge and comprehension of Army leadership dimensions while gaining a big picture understanding of the ROTC program, its purpose in the Army, and its advantages for the student
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2.00 Credits
2 cr hrs Prerequisite(s): None This course is an overview of leadership fundamentals such as setting direction, problem solving, listening, presenting briefs, providing feedback and using effective writing skills Students explore dimensions of leadership values, attributes, skills, and actions in the context of practical, hands-on, and interactive exercises Continued emphasis is placed on recruitment and retention of students Cadre role models and the building of stronger relationships among the students through common experience and practical interaction are critical aspects of the MS 112 experience
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3.00 Credits
3 cr hrs Prerequisite(s): None This course explores the dimensions of creative and innovative tactical leadership strategies and styles by examining team dynamics and two historical leadership theories that form the basis of the Army leadership framework (trait and behavior theories) Students practice aspects of personal motivation and team building in the context of planning, executing and assessing team exercises and participating in leadership labs Focus is on continued development of the knowledge of leadership values and attributes through an understanding of Army rank, structure, and duties and basic aspects of land navigation and squad tactics Case studies provide tangible context for learning the Soldier's Creed and Warrior Ethos as they apply in the contemporary operating environment (COE)
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3.00 Credits
3 cr hrs Prerequisite(s): None This course examines the challenges of leading tactical teams in the complex contemporary operating environment (COE) The course highlights dimension of terrain analysis, patrolling and operation orders Further study of the theoretical basis of the Army leadership framework explores the dynamics of adaptive leadership in the context of military operations This course provides a smooth transition into Adaptive Tactical Leadership (MS 311) Students develop greater self awareness as they assess their own leadership styles and practice communication and team building skills COE case studies give insight into the importance and practice of teamwork and tactics in real-world scenarios
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