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Course Criteria
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4.00 Credits
4 cr hrs Prerequisite(s): Management Theory and Practices (BSAD 312), Introduction to Spreadsheets (COMP 106), Introduction to Databases (COMP 108), College Algebra (MATH 160), Finite Mathematics (MATH 210), and either Statistical Concepts (MATH 215) or Probability and Statistics (MATH 380) This course addresses the importance of applying quantitative methods and analysis to the solution of business problems using structured problem solving and specialized data analysis software tools Focus will be on solutions to problems of inefficiency, poor productivity and risky situations within the management of business and technical processes, projects and operations Some of the methodologies covered are linear programming, PERT-CPM analysis, time series and decision tree analysis, forecasting, regression analysis and data mining Key success factors in the course will be for the student to build on statistical techniques and spreadsheet tools covered in prerequisite(s) courses
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1.00 - 4.00 Credits
1-4 cr hrs Prerequisite(s): Determined on a course-by-course basis and published in the trimester Course Schedule A variable content course in information systems that will explore current topics or trends relevant to enhancing the career of information systems professionals This course may be used to underwrite individual and independent study projects under the leadership of a faculty member, provided the subject matter does not overlap any other existing course, and subject to current departmental policies and restrictions
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4.00 Credits
4 cr hrs Prerequisite(s): Information Systems Architecture and Technology (MIS 310) or Principles of Computer Networks (COMP 204) or Principles of Network Design & Administration (ITEC 370) Students will review and analyze the control and security concerns in the information systems environment The security challenges created from the emergence of new technology and the changing internal and external environments will be analyzed The effect of legal, regulatory, and current security technology on policy development will also be reviewed
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4.00 Credits
4 cr hrs Prerequisite(s): Systems Analysis and Design (MIS 400), Advanced Data Analysis (MIS 478) or Statistical Concepts (MATH 215) or Probability and Statistics (MATH 380), Database Management Systems (COMP/ITEC/ MIS 380 or COMP 281) and Senior standing The capstone course will encompass and consolidate all of the concepts covered in the MIS curriculum In this course, students will manage an Information Systems project, design an appropriate database and incorporate both LAN and Web-based distributed information solution to support a business process, effectively document the system and incorporate elements of the general education into a successfully implemented information systems solution
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1.00 - 4.00 Credits
1-4 cr hrs Prerequisite(s): Minimum 2 00 cumulative GPA, at least 16 credit hours completed at Franklin, related coursework completed with minimum grade of "B" and permission of Program Chair Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught Study is under faculty supervision and graded on either a Pass/No Credit or a letter grade basis (See "Independent Studies" for more details )
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4.00 Credits
4 cr hrs Prerequisite(s): Business Principles (BSAD 110) A general course in marketing theory and methods Among topics discussed are the importance of marketing, the interrelationship of the different phases of marketing, the differences between the marketing of goods and services, wholesaling, retailing, pricing strategies, analysis of markets, and distribution
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4.00 Credits
4 cr hrs Prerequisite(s): Marketing (MKTG 300) The study of the components of advertising and its function within the total marketing function The course examines advertising campaigns and procedures dealing with planning, creation, production, media, management, research and budgeting
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4.00 Credits
4 cr hrs Prerequisite(s): Marketing (MKTG 300) Not open to students with credit for Consumer Behavior (MKTG 330) An understanding of consumer decision processes is developed through application of behavioral sciences Organizational decision-making processes are also considered The implications of these processes are considered in relation to marketing, organizational strategies and decision making
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4.00 Credits
4 cr hrs Prerequisite(s): Statistical Concepts (MATH 215) or Statistics I (MATH 230) and Marketing (MKTG 300) Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies Students will study different methodologies with emphasis on primary research including questionnaire design
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4.00 Credits
4 cr hrs Prerequisite(s): Marketing (MKTG 300) This course focuses on the most prevalent promotional and persuasive approaches used in written, oral, and electronic communication Students investigate the psychological aspects of persuasion and influence Methodologies that incorporate analyses of audience, situation, and purpose are evaluated The application of effective strategies for sales, product introduction, and advocacy for a position are emphasized
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