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Course Criteria
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4.00 Credits
4 cr hrs Prerequisite(s): Framing the Persuasive Message (MCM 704) Not open to students with credit for MCM 770 Marketing has emerged as a key function within successful organizations It is expected that the marketing professional be able to analyze their market, craft the right message, and develop and execute a plan that effectively reaches the target audience Students will explore how to manage the marketing function within an organization, including market analysis, target marketing, branding, advertising, and marketing mix manipulation
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4.00 Credits
4 cr hrs Prerequisite(s): Framing the Persuasive Message (MCM 704) Successful marketing and communication professionals are able to identify a problem or opportunity, draw on a theoretical base, and propose a creative and practical solution for implementation in a business setting This course, the culmination of your graduate experience, provides the opportunity to apply what you have learned Students will create a scholarly work that applies marketing and communication theory and concepts to a business or organizational setting while working under the guidance of a faculty advisor
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4.00 Credits
4 cr hrs Prerequisite(s): Junior standing and Business Principles (BSAD 110) Not open to students with credit for Personnel Administration, Human Resources Management (HRM 322) or HRM 300 An introduction to the human resources function and related elements and activities The course outlines the roles and functions of members of the human resources department The student will learn the process of evolution in human resources management as we know it today Emphasis is placed on the modern day importance of HRM and the new "corporate view" of the function Additionally, the student willbe exposed to the organizational view of HRM from the perception of both management and subordinate employees The importance of maintaining fair and equitable compensation and benefit programs will be discussed The student will be exposed to practical situations and problem solving regarding areas of employee counseling, discipline and termination Equal Employment Opportunity will be discussed in order for the student to understand its need, importance and the legal issues surrounding it
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4.00 Credits
4 cr hrs Prerequisite(s): Introduction to Spreadsheets (COMP 106) and Statistical Concepts (MATH 215) Not open to students with credit for Process Fundamentals or Process Management Applications (PCMT 310) or Production Management This course introduces students to the concept of a business as an integrated set of business processes and associated systems designed to deliver value to customers Students will learn the terminology, concepts, and theories that provide an understanding of how to align processes with business strategy and operational objectives, design the physical aspects of processes to satisfy customer requirements, ensure the process is executed as intended, measure and monitor the execution of the process and react to less than desired results, and implement accepted practices for consistent and sustained efforts Students will examine various techniques that will assist in achieving optimal business results Topics include enterprise models, value chain network, strategic capacity planning, break-even analysis, productionand service-oriented process analysis, tracking and forecasting methods, strategic sourcing analysis, process flow measures, six sigma, lean synchronization, and constraint management
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4.00 Credits
4 cr hrs Prerequisite(s): Statistical Concepts (MATH 215) and Management Theory and Practices (BSAD 312) Not open to students with credit for BSAD 320 This course develops decision-making and problem solving skills by applying various tools and techniques to both qualitative and quantitative case studies covering current issues in domestic and global organizational settings Fundamentals of conflict management will be applied to create effective, efficient outcomes by defining and analyzing the types of conflict, its causes and effects, and how to diffuse and manage confrontational situations
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4.00 Credits
4 cr hrs Prerequisite(s): Business Principles (BSAD 110) or Management Theory and Practices (BSAD 312) Not open to students with credit for Leadership: Behavioral Approach (OLM 325) or to students with credit for BSAD 325 This course analyzes behavioral processes and their implications for organizational culture and the management of performance Emphasis will be on the creation of high performance work systems through the development of effective teams Topics will include: values, perception, attitudes, learning, motivation, conflict, power and influence, group dynamics and leadership
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4.00 Credits
4 cr hrs Prerequisite(s): Management Theory and Practice (BSAD 312) Not open to students with credit for OLM 352 or OLM 425 This course explores the concept of management and leadership through experiencing uncertainty by shifting the focus to possible futures Several tools and processes are introduced to assist with this exploration of self and uncertainty
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1.00 - 4.00 Credits
1-4 cr hrs Prerequisite(s): Completion of 12 Major Area required credits This course provides students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor It involves a Learning Contract, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses, and submission of materials as established in the Learning Contract Participation cannot be guaranteed for all applicants
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4.00 Credits
Evolution of Management 4 cr hrs Prerequisite(s): Management Theory & Practices (BSAD 312) Not open to students with credit for MGMT 390 This course covers the development of management concepts, major contributors, events and theories that are the foundation of modern management practices
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4.00 Credits
4 cr hrs Prerequisite(s): Management Theory and Practices (BSAD 312) and Global Issues (PF 305) Not open to students with credit for BSAD 476 This course focuses on global economic integration and emerging market economies and the effects these trends have on both service and manufacturing industries in the short- and long-term Other global business issues will include: the European Union (EU), North American Free Trade Association (NAFTA), and the World Trade Organization (WTO); environmental considerations in business operations; the influences of the political and legal environment on markets; the strategies for business entry into a global market; and the development of leadership talent in a global setting
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