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Course Criteria
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4.00 Credits
Becoming a Global Competitor 4 cr hrs Prerequisite(s): Effectively Communicating and Collaborating (GRAD 703) and Achieving Organizational Effectiveness through Human Resources Management (MBA 705) More and more, today's businesses must think and act like global competitors, whether they want to or not Even companies that imagine themselves as serving customers on a regional basis may find competition coming from beyond U S borders Regardless of the industry, markets have become increasingly international, presenting new opportunities for growth and expansion, as well as new levels of competition In this course, you will learn what companies must do to adapt their business strategies to different cultures and the business systems of other countries You will focus on the key operational issues involved in global competition, gain insights into political, economic and cultural influences on the international marketplace, and study such multinational business strategies as exporting and direct investment
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4.00 Credits
Developing and Implementing Winning Strategies 4 cr hrs Prerequisite(s): Effectively Communicating and Collaborating (GRAD 703), Achieving Organizational Effectiveness through Human Resources Management (MBA 705), Understanding the Impact of Marketing (MBA 706), Applying Financial and Managerial Accounting Concepts (MBA 716), Developing Executive Financial Solutions (MBA 726) and Becoming a Global Competitor (MBA 750) The key to success for today's companies is their ability to develop, put in place and accurately evaluate effective business strategies, be they operational, financial, marketing or for some other functional area In this course, you will integrate the knowledge you have gained from your prior MBA courses to develop and sharpen your skills for formulating, implementing and assessing an organization's strategy for achieving competitive advantage in the marketplace You will particularly draw upon what you have learned about organizational behavior and development, marketing, accounting, finance and global business as you merge your knowledge of these individual disciplines into a comprehensive whole
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4.00 Credits
4 cr hrs Prerequisite(s): Effectively Communicating and Collaborating (GRAD 703) and either Achieving Organizational Effectiveness through Human Resources Management (MBA 705) (MBA majors) OR Framing the Persuasive Message (MCM 704) (MCM majors) There was a time when businesses were able to remain functional for years-even decades-by essentially remaining unchanged In fact, their insistence on doing things exactly as they had always done them was seen as a strength, a measure of their dependability and success This is no longer the case Today, change rules And flexibility is imperative The business that cannot respond to shifts in market needs, customer demands or competitive maneuvers cannot survive In this course, you will explore the challenges and opportunities that characterize today's dynamic business environment You will study such topics as change theory, processes for diagnosing organizational needs, and methods for intervening and leading change initiatives, as you acquire the knowledge and skills to be an effective agent of change in the business enterprise
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4.00 Credits
4 cr hrs Prerequisite(s): Effectively Communicating and Collaborating (GRAD 703) and Achieving Organizational Effectiveness through Human Resources Management (MBA 705) Teamwork is the hallmark of today's business world Across a broad range of industries, the use of teams to solve problems, develop new products, uncover new markets and seek new opportunities is the common denominator The ability to work effectively within the team structure is critical for those who wish to rise to a position of leadership In this course, you will gain insights into the leadership process as it relates to group and team development, team building, interpersonal and group relationships, problem-solving and team leadership You will put your knowledge and understanding of team theory and development to work by assessing an organization's use of teams and developing a plan for improving overall team effectiveness for enhancing individual, group and organizational success
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4.00 Credits
4 cr hrs Prerequisite(s): Effectively Communicating and Collaborating (GRAD 703) and Achieving Organizational Effectiveness through Human Resources Management (MBA 705) Today's business leaders face many responsibilities, including the development of a sufficient pool of leadership talent to meet the organization's current and future needs In this course, you will learn the various steps involved in responding to this challenge You will study methods for assessing an organization's strategic direction and goals, and how they affect current and desired organizational structure You also will learn to measure an organization's current leadership capabilities, as well as how to develop strategies for succession planning, ensuring the organization's future leadership needs will be met
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4.00 Credits
4 cr hrs Prerequisite(s): Effectively Communicating & Collaborating (GRAD 703) Communication skills are ranked as among the most important attributes of an individual The student will develop writing skills at the business and research level, critical analysis and synthesis, rhetorical conventions, group communications and professional presentations of the quality expected of graduate students and communication professionals in the field Additionally, effective communication framing techniques will be addressed in multiple contexts including persuasion, motivation, internal audiences and global/multicultural communication
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4.00 Credits
4 cr hrs Prerequisite(s): Framing the Persuasive Message (MCM 704) Students will analyze the ethical underpinnings of how organizations are approaching current issues in marketing and communication Students will also review key legal principles and compliance topics that affect marketing and communication The last section of the course requires students to explore the social and economic role of marketing to sensitive target markets
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4.00 Credits
4 cr hrs Prerequisite(s): Ethics, Regulation and Society (MCM 705) Understanding consumer motives and actions are essential to the success of any organization Students will explore consumer behavior, specifically analyzing consumer wants and needs and researching solutions to consumer problems Students will learn to determine which measurements and analyses are most suited for specific situations Areas addressed include archival research, content analysis, focus groups, surveys, and observational techniques with an emphasis on quantitative versus qualitative results
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4.00 Credits
4 cr hrs Prerequisite(s): Framing the Persuasive Message (MCM 704) Marketing and communication professionals are often called upon to produce brochures, web pages, and other print or electronic media, and to know design concepts used to improve these activities The student will focus on layout, color, texture, and copy as applied to specific media and will determine how design concepts apply in order to attract a specific target audience
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4.00 Credits
4 cr hrs Prerequisite(s): Framing the Persuasive Message (MCM 704) The role of communication within organizations has expanded to meet a variety of new challenges and responsibilities Fragmented audiences and emerging technologies require that the traditional communication model be reexamined The communication professional must analyze audiences, understand the strengths and weaknesses of a variety of communication media and activities Students will explore communication theories and the application of those theories to media relations, crisis management, reputation management, and special events planning from a managerial perspective
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