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Course Criteria
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4.00 Credits
4 cr hrs Prerequisite(s): Marketing (MKTG 300) Not open to students with credit for MKTG 460 Electronic commerce is the exchange of information and transactions between organizations via computers While e-commerce has been with us for a while, its more recent implementation via the Internet has enormous implications for marketing and communication Students will evaluate the strategic implications of e-commerce as well as issues of planning, developing and implementing e-commerce solutions for marketing
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4.00 Credits
4 cr hrs Prerequisite(s): Senior standing, Advanced Graphic Design (DCOM/GRPH 310), Technical Communication (MIS 320), Internet Marketing (EMKT/ MKTG 340), E-Commerce (EMKT/MKTG 460), and Marketing Behavior (MKTG 330) or Marketing Research (MKTG 332) This course serves as the capstone for the eMarketing academic area as well as a bridge to the professional practice of eMarketing Three major components comprise the course: the analysis of a contemporary eMarketing case, evaluation of alternative eMarketing strategies and the preparation of a comprehensive eMarketing plan for a client
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2.00 Credits
2 cr hrs Prerequisite(s): Appropriate score on the placement test The course must be taken the first trimester the student is enrolled and must be repeated the next trimester(s) if it is not passed This course is designed to address the pronunciation, articulation, intonation and f luency of ESL students identified through the placement process as having intermediate levels of these skills The course will also address communication strategies to reinforce meaning This course is graded on a Pass/No Credit basis and carries institutional credit but does not count toward degree requirements
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1.00 Credits
1 cr hr Prerequisite(s): Minimum 430 TOEFL (117 computer score) or equivalent MTELP score This course is designed for international students who are new to the United States and/or its university system Through lectures, videos and interactive activities, students will learn about the community and about Franklin University's educational requirements and resources This course is graded on a Pass/No Credit basis and carries institutional credit but does not count toward degree requirements
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8.00 Credits
8 cr hrs Prerequisite(s): Minimum 430 TOEFL (117 computer score) and appropriate score on a written placement test Through discussion, peer editing, small group work and individual assignments, students will improve their ability to read academic prose and to produce coherent, unified and grammatically correct paragraphs and short essays This course is graded on a Pass/No Credit basis and carries institutional credit but does not count toward degree requirements
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4.00 Credits
4 cr hrs Prerequisite(s): Appropriate score on an oral placement test This course is designed to help intermediate-level ESL students improve their understanding of colloquial and formal English, and to increase their vocabulary Classes will consist of student presentations, short lectures, discussions, role-playing and vocabulary building This course is graded on a Pass/No Credit basis and carries institutional credit but does not count toward degree requirements
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8.00 Credits
8 cr hrs Prerequisite(s): Intermediate Reading and Writing (ESL 050); or minimum 470 TOEFL (150 computer score) or equivalent MTELP score and appropriate score on a written placement test Students will improve reading comprehension of popular and academic writings; and pre-writing, writing and editing skills will be applied to multi-paragraph essays To learn these skills, students will hear lectures, read student and professional essays, and participate in individual and group activities This course is graded on a Pass/No Credit basis and carries institutional credit but does not count toward degree requirements
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4.00 Credits
4 cr hrs Prerequisite(s): Intermediate Listening and Speaking (ESL 051) or appropriate score on an oral placement test By listening to other classmates, tapes, guest speakers and media, students will improve listening comprehension and note-taking Through group and individual activities, students will also work on presentation skills and vocabulary development This course is graded on a Pass/No Credit basis and carries institutional credit but does not count toward degree requirements
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2.00 Credits
2 cr hrs Prerequisite(s): Appropriate score on the placement test or a grade of "P" inIntermediate Pronunciation (ESL 045) Students placed into this course must take it the first trimester they are enrolled; students placed into Intermediate Pronunciation (ESL 045) must take this course the trimester immediately following their passing the lower-level course This course is designed to address the pronunciation, articulation and fluency of ESL students identified through the placement process as having advanced levels of these skills In addition, this course will emphasize rate, volume, stress and repair strategies This course is graded on a Pass/No Credit basis and carries institutional credit but does not count toward degree requirements
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6.00 Credits
6 cr hrs Prerequisite(s): High-Intermediate Reading and Writing (ESL 060); or minimum 500 TOEFL (173 computer score) or equivalent MTELP score and appropriate score on a written placement test This course is equivalent to College Writing (COMM 120) This writing course is designed to help students improve their ability to successfully complete the work required in many college courses Students learn how to read, respond to, and analyze various kinds of writing They also study methods of gathering, synthesizing and documenting information The course emphasizes elements of good writing such as unity, coherence, clarity and appropriate grammar and mechanics
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