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MKTG 213: Merchandise Buying and Management
4.00 Credits
Columbus State Community College
This course provides the student with an in-depth look at the process of assembling merchandise assortments that appeal to a retail organization's customers, and the management of retail inventories. This course is dedicated to quantitative procedures for planning and analyzing sales, profit, and inventory.
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MKTG 213 - Merchandise Buying and Management
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MKTG 221: Consumer Behavior
3.00 Credits
Columbus State Community College
This course provides a framework for understanding the consumer decision-making process and purchasing behavior. Emphasis is placed on why consumers behave as they do, and how marketers, consumer activists, and public officials use this knowledge to influence consumer behavior.
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MKTG 221 - Consumer Behavior
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MKTG 223: Sales Principles and Practices
4.00 Credits
Columbus State Community College
An introduction to the sales process and the key role that sales activities play in any consumer or commercial business endeavor. The course deals with the basic components of selling including understanding customer psychology, building customer relationships, working in partnership, the need for adaptable sales presentations, and selling in a culturally diverse marketplace.
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MKTG 223 - Sales Principles and Practices
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MKTG 224: Public Relations
3.00 Credits
Columbus State Community College
This course provides the student with an in-depth look at the process of assembling merchandise assortments that appeal to a retail organization's customers, and the management of retail inventories. This course is dedicated to quantitative procedures for planning and analyzing sales, profit, and inventory.
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MKTG 224 - Public Relations
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MKTG 226: Customer Service Principles and Practices
4.00 Credits
Columbus State Community College
A study of the important issues facing customer service providers and customer service managers in business. Special emphasis is placed on the mastery of specific skills and analyzing customer attitudes and behaviors to determine the tasks required to deliver excellent customer service.
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MKTG 226 - Customer Service Principles and Practices
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MKTG 229: Organizational Marketing
3.00 Credits
Columbus State Community College
This course is designed to provide students with a comprehensive understanding of fundamental marketing principles, practices and strategies utilized in business to business marketing. An empirical approach is taken to deepen the discussion of marketing topics relevant to the dynamics of the business environment. Additional emphasis is placed on organizational marketing, future trends and decisions facing business to business marketing managers.
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MKTG 229 - Organizational Marketing
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MKTG 236: Direct Marketing
3.00 Credits
Columbus State Community College
This course presents a survey of the direct marketing process including the theory and practice of direct marketing, its function and organization. Topics covered include direct response television/radio, database marketing, list selection and evaluation, direct marketing media and planning. Special emphasis is placed on how to integrate direct marketing into the overall marketing mix.
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MKTG 236 - Direct Marketing
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MKTG 237: Database Marketing
3.00 Credits
Columbus State Community College
This course provides an overview of the use of databases in consumer and business-to-business marketing to both acquire and retain customers. Particular emphasis is placed on developing in-house databases, purchasing lists and managing a marketing database.
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MKTG 237 - Database Marketing
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MKTG 241: Marketing Practicum I
4.00 Credits
Columbus State Community College
This course offers a chance for a supervised, on-the-job application of knowledge and skills acquired in the classroom. Internship applications must be filed with the Department at least 2 months prior to the internship start date. Student must be Marketing major with GPA of a least 2.5, who has completed 12 hours in the technology and has permission of the instructor.
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MKTG 241 - Marketing Practicum I
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MKTG 242: Marketing Seminar I
1.00 Credits
Columbus State Community College
MKTG 242 allows for the application of marketing knowledge to specific areas of an on-the-job internship. Internship applications must be filed with the Department at least 2 months prior to the internship start date.
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MKTG 242 - Marketing Seminar I
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