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MKT 430: Retail Management
3.00 Credits
Bowling Green State University-Main Campus
Fall or Spring. Retailing is the study of companies involved in and the process of selling products to final consumer. Topics include: store location and trade area analysis; retail financial control; inventory planning; buying; merchandising; store layout; retail promotion. Prerequisite: C or better in MKT 300 or MKT 301. Recommended: ACCT 200 or ACCT 221.
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MKT 435: Marketing on the Internet
3.00 Credits
Bowling Green State University-Main Campus
Fall, Spring. Application of basic principles associated with marketing goods and services on the Internet. Emphasis on the dynamic way in which the Internet impacts all elements of an organization's marketing strategy, including advertising, selling, distribution, pricing, and the product itself. Prerequisite: C or better in MKT 300.
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MKT 440: Professional Selling
3.00 Credits
Bowling Green State University-Main Campus
Fall, Spring. The selling process is studied from a theory, techniques and application perspective. Topics include: behavioral aspects of sales; prospecting; qualifying; approaching; presenting; handling objections; closing; follow-up; and other special interest topics. Sales presentation is required for all students. Prerequisite: C or better in MKT 300 or MKT 301.
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MKT 442: Sales Management
3.00 Credits
Bowling Green State University-Main Campus
Fall or Spring. Theory, principles and practices of selling and sales force administration for manufacturing and wholesaling enterprises. Topics include: recruiting; training; compensation; sales force size and design; selling techniques; performance appraisal. Prerequisite: C or better in MKT 300 or MKT 301.
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MKT 445: Product Planning
3.00 Credits
Bowling Green State University-Main Campus
On demand. Issues and concepts related to planning, development, management and analysis of products. Emphasis on role of new products in corporate strategy; process, organization, research and oversight of new product development and management of existing products. Prerequisite: C or better in MKT 300 or MKT 301.
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MKT 455: International Marketing
3.00 Credits
Bowling Green State University-Main Campus
Fall or Spring. Theory and practice of marketing across national borders, as well as marketing within different foreign environments, highlighting the similarities and differences among various countries and regions. Special attention to the marketing structure and strategies of global corporations. Prerequisite: C or better in MKT 300 or MKT 301.
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MKT 460: Marketing Management
3.00 Credits
Bowling Green State University-Main Campus
Fall, Spring. Capstone course in planning, integration, management of marketing functions. Customer analysis and segmentation; competitive analysis; design and management of pricing, product, distribution, promotion activities; tactical and strategic marketing decisions. Prerequisites: C or better in each of MKT 302, MKT 320 and admission to the BSBA program.
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MKT 489: Marketing Internship
1.00 - 3.00 Credits
Bowling Green State University-Main Campus
Fall, Spring. Work in approved business position; credit determined by quality and extent of work experience. Not open to freshmen and sophomores. No credit for students with credit for ACCT 489, BA 489, MGMT 489 or MIS 489. Prerequisites: six hours of MKT coursework and permission of department. Graded S/U.
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MKT 491: Special Studies in Marketing
1.00 - 3.00 Credits
Bowling Green State University-Main Campus
Fall, Spring. Independent or small group study of selected topics not covered by existing courses but which are currently (or becoming) an important part of marketing. Prerequisite: permission of department chair. Graded S/U.
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MSL 100: Lifetime Leadership Skills
2.00 Credits
Bowling Green State University-Main Campus
Skills needed to be successful in wide range of environments to include academic, corporate and military. Subjects include but not limited to time management, memory comprehension, effective and efficient reading and effective note taking. Extensive leadership studies of both corporate and military settings focuses on interpersonal skills, professional ethics and officership. No military obligation or prerequisites. Extra fee.
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