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MIS 417: Microcomputer Hardware and Software Management
3.00 Credits
Bowling Green State University-Main Campus
Management of the microcomputer environment. Issues in distributed computing systems. Emphasis on microcomputer architecture and operating systems. Understanding of components in microcomputer systems and their implications. Prerequisite: MIS 200 or approval of department.
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MIS 417 - Microcomputer Hardware and Software Management
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MIS 421: Business Data Communication and Distributed Processing
3.00 Credits
Bowling Green State University-Main Campus
Basic concepts, security, and design of business data communication systems and distributed processing of business information systems. Prerequisite: MIS 360 or ACCT 460.
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MIS 421 - Business Data Communication and Distributed Processing
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MIS 470: Database Management
3.00 Credits
Bowling Green State University-Main Campus
Logical database design and effective implementation, including hierarchical, network and relational models. Prerequisites: MIS 360 or ACCT 460, and CS 101 or CS 201 or CS 205 or CS 360.
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MIS 470 - Database Management
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MIS 471: Systems Analysis and Design
3.00 Credits
Bowling Green State University-Main Campus
Concepts and methods of systems analysis and design; includes a project involving design of a computer-based information system. Prerequisite: MIS 470.
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MIS 471 - Systems Analysis and Design
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MIS 489: Internship Seminar
1.00 - 3.00 Credits
Bowling Green State University-Main Campus
To be completed at first opportunity following suitable internship experience. Work experience to be preceded by at least 70 hours of academic credit . No credit for students with other internship credit in College of Business Administration. No credit toward the MIS specialization within the BSBA program or the MIS minor. Graded S/U.
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MIS 489 - Internship Seminar
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MIS 491: Studies in Management Information Systems
1.00 - 3.00 Credits
Bowling Green State University-Main Campus
On demand. Selected areas or contemporary problems. May be repeated to six hours. May be offered individually as well as in classes, depending upon student needs and nature of material. Prerequisite: approval of department.
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MIS 491 - Studies in Management Information Systems
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MKT 300: Principles of Marketing for Non-Business Majors
3.00 Credits
Bowling Green State University-Main Campus
Fall, Spring, Summer. Introduction to marketing activities and decisions for non-business students. Topics include: product, price, promotion, distribution activities; market segmentation; buyer behavior; marketing research. Prerequisite: ECON 200 or higher. Does not count toward BSBA degree. No credit for students who have received credit for MKT 301. Extra fee.
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MKT 300 - Principles of Marketing for Non-Business Majors
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MKT 301: Introduction to Marketing Management
3.00 Credits
Bowling Green State University-Main Campus
Fall, Spring, Summer. A strong foundation in the marketing process, including a definition, the principles, and an exploration of strategies. How the marketing of goods and/or services serves the mission and fits into the larger strategic, business, operational and budget plans and goals of an organization. Specific topics include branding, market research, buyer behavior, segmentation, advertising, selling, distribution and pricing. Designed for BSBA students. Prerequisite: ECON 202 and ACCT 221.
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MKT 301 - Introduction to Marketing Management
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MKT 302: Consumer Behavior
3.00 Credits
Bowling Green State University-Main Campus
Fall, Spring. Pertinent theoretical and empirical findings about consumer markets and behavior, implications for marketing practice. Topics include: processes of decision making and evaluation; personal, social, environmental, and marketing influences; attitude formation and change; information processing and learning; segmentation of markets. Prerequisite: C or better in MKT 300 or MKT 301.
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MKT 302 - Consumer Behavior
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MKT 320: Marketing Research
3.00 Credits
Bowling Green State University-Main Campus
Fall, Spring. Research as a process and source of information for marketing decision making. Examines research methods and techniques used in the collection, analysis, and interpretation of primary and secondary data for consumer and business marketing. Prerequisites: C or better in STAT 212 or equivalent, and C or better in MKT 300 or MKT 301.
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MKT 320 - Marketing Research
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