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Course Criteria
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3.00 Credits
Fall, Spring. Introduction to, and exploration and application of: design elements and principles, tools, techniques, and terminology of the discipline. Introduction to design history, visual communications theory and critical thinking. Development of oral, visual, and cognitive communication/presentation and conceptualization skills. Five studio hours. Prerequisites: ART 102, ART 103, and ART 112. VCT majors: VCT 103 and VCT 104. Extra fee.
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3.00 Credits
Fall, Spring. Introduction to, and exploration and application of: typographic history, principles, tools, techniques, and terminology. Discussion of visual communication theory and critical thinking. Continued development of oral, visual, and cognitive communication/presentation and conceptualization skills. Five studio hours. Prerequisite: ARTD 201. Extra fee.
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3.00 Credits
Fall only. Continued study of the history and principles of type and image. Introduction to multi-page design, sequencing, pacing, and storytelling. Further exploration of typographic tools, techniques and terminology. Continued study of visual communication theory and critical thinking. Continued development of oral, visual, and cognitive communication/presentation and conceptualization skills. Five studio hours. Prerequisites: ART: successful completion of School of Art BFA Portfolio Review, Graphic Design Portfolio Review, ARTD 202; VCT: successful completion of Graphic Design Portfolio Review and ARTD 202. Extra fee.
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3.00 Credits
Spring only. Survey course covering the history of graphic design from 1850 to the present. Exploration of the relationship of graphic design to movements in art, architecture, music, film, and literature and the collective influence of these movements on western culture.
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3.00 Credits
Fall only. Advanced exploration in graphic design principles and techniques with a strong emphasis on three-dimensional design issues. Includes development of packaging, direct mail campaigns, and environmental graphics. Five studio hours. Prerequisites: successful completion of School of Art BFA Portfolio Review, Graphic Design Portfolio Review, and ARTD 202. Extra fee.
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3.00 Credits
Spring only. Comprehensive technical lecture and lab course covering, but not limited to, the processes and procedures of print and paper specification, and electronic pre-press production, as well as an in-depth exploration of the software and hardware utilized. Introduction to proper design studio management practices and third-party support vendor operations and interaction (printers, photographers, et al.). Material presented through a series of lectures, demos, written tests and field trips. Five lecture/lab hours. Prerequisites: ARTD 301 and ARTD 304. Extra fee.
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3.00 Credits
Spring only. Advanced exploration of the interrelationship between communication theory and application. Emphasis on developing awareness of a range of theoretical approaches leading to solutions for complex communication problems. Five studio hours. Prerequisites: ARTD 301 and ARTD 304. Extra fee.
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3.00 Credits
Fall only. Introduction to, and exploration and application of identity design and graphic/marketing programs, with a practical emphasis on conceptual and strategic thinking and writing within the context of brand awareness. Output to include the development of a comprehensive system of interrelated applications based on intuitive and investigative research of an organization and its intended audience(s). Continued development of oral, visual, and cognitive communication/presentation skills. Five studio hours. Prerequisites: ARTD 305 and ARTD 306. Extra fee.
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3.00 Credits
Fall only. Continued exploration and application of design principles and techniques, with specific focus on the digital realm. Specific introduction to, exploration and application of: information architecture theory, user interface design principles, pixel-based typography, and experimental, sequential and interactive modes of communication. Five studio hours. Prerequisites: ARTD 305 and ARTD 306. Extra fee.
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3.00 Credits
Introduction to, and hands-on field experience in, the fundamentals of studio-based business operations. Work in fully operational Division-run graphic design studio, within a dynamic group structure. Practical application of all skills and knowledge. Supplemented by field trips, guest lecturers, reading, research, and ongoing project responsibilities. May be repeated to 6 credit hours. Maximum of 6 credit hours may be applied to Studio Art Support. Prerequisites: Competitive portfolio review, plus ARTD 305 and ARTD 306. Extra fee.
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