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Course Criteria
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3.00 Credits
This marketing elective course provides an overview of the terminology, methods, and issues in managing the advertising function of the promotional mix. Topics include social, ethical, and regulatory aspects, advertising research, advertising campaign development, media selection, advertising on the internet, direct marketing, creative process, and the functions of advertising participants. A significant creative project is required. The course relies on a mix of lectures, case study discussions, and projects. Prerequisites: EC 201 and 202, MKT 300.
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3.00 Credits
An introduction to the language of music and a survey of music in Western civilization from the Middle Ages through Bach.
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3.00 Credits
An introduction to the language of music and a survey of music in Western civilization from 1750 to the present.
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3.00 Credits
Treatment of the music of the United States that reveals the diversity of America's music from the early 17th century until the present. The factors that have contributed to American music's growth, including folk, sacred, and secular elements, are discussed.
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3.00 Credits
The course examines Western European 19th-century music. Students study works by both well-known composers such as Schubert, Brahms, and Wagner, and lesser-known ones such as Balakirev, Field, and Clara Schumann. Topics for discussion include the impact of Beethoven, the lied, keyboard works, symphonic traditions, and opera.
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3.00 Credits
Developments in musical composition in the 20th century. Examination of styles and composers from impressionism to the electronic age.
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3.00 Credits
Production/operations management techniques as applied to logistics problems. Topics include decision making, forecasting, capacity planning, linear programming, facility location, the transportation method, layout planning, information systems and operations, scheduling and aggregate planning, job-shop scheduling, and inventory control systems. Prerequisites: MATH 118, QA 251, 252, and junior standing.
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3.00 Credits
An organization's decision to consider in favor of globalizing operations involves factors such as product, domestic/foreign market interplay, cost, technology transfer, and resource availability. Technological and scientific development also impact on recoverable resources. In addition, because many uncertainties enter in choosing a country for the site of globalizing operations, risk assessment is included in the decision-making process. The course focuses on issues of immediate concern for operational decision making in the new global environment. It examines the international aspects of quality, productivity, and strategy while addressing concerns of customers, employees, and shareholders. Prerequisite: MGT 365. Corequisite: OPM 352.
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3.00 Credits
The primary objective of this course is to introduce students to basic quantitative methods for managerial decision making. Topics include mathematical programming; linear, integer, and goal programming; advanced inventory control models; network theory; queuing models; Markov processes; simulations; and game theory. Computer applications play a basic role in this course. Prerequisites: MATH 117, 118, and junior standing.
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3.00 Credits
This course covers the basic concepts, techniques, and strategies of managing change in business organizations. Proactive and reactive schemes are examined in different business environments, and approaches for improving productivity and quality are discussed. This includes both quantitative methods and behavioral approaches. The main issues in adopting new technology are also discussed, including the decisions of development versus acquisition-"when" to adopt and "how" to implemeffectively a new technology. The trade-offs involved in each of these decisions are analyzed in detail. Prerequisite: MGT 210. Corequisite: OPM 352.
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