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Course Criteria
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3.00 Credits
This course is to provide entry-level bankers with information they need to provide effective service to their customers, thereby having an impact on banking profitability. This information includes how banks affect the economy, why they are in business, what services they provide, and how they provide them. Students also get a basic understanding of the interrelationships of various departments within a bank.
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3.00 Credits
Emphasis on the importance of customer service in an overall business setting. Topics include recognizing the importance of customer service, identification of customer needs, handling of routine and difficult situations, and emphasis of long lasting customer relationships. Students will also develop knowledge and practical experience to exercise good manners, project a professional image, and confidently respond to most business situations.
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3.00 Credits
Utilizes marketing concepts to recognize and develop an effective advertising campaign. Activities include creating simulated advertisements using various print and broadcast media.
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3.00 Credits
An exploration of the retail environment. Topics include buying, store design and layout, visual merchandising, financial strategies (sales, hot tickets, and slow movers), and pricing (mark-ups and markdowns).
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3.00 Credits
This course will examine the field of insurance, risk and risk management, and the basic provisions of various types of insurance-accident, casualty, health and life.
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3.00 Credits
Designed to assist students in development of appreciation, knowledge, skills, and abilities needed to live and work in a global marketplace.
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3.00 Credits
Provides insight into the complex problems of loss prevention in today's society, including security staffing needs, fire protection and control, duties and responsibilities of security personnel, internal controls, emergency and disaster planning, and internal theft. See also CRIM 2350.
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2.00 Credits
Provides practical approach to acquiring supervisory skills and human relations skills in the managerial area. Covers effective employer-employee communications, handling problems, employee motivation, discipline practices, employee rating methods, and labor relations.
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3.00 Credits
A study of the development of an effective marketing program including consumer behavior, product, pricing, distribution, and promotional strategies.
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3.00 Credits
Introduction to management theory and practice for supervisors of employees or managers of organizations. Topics include the functions of planning, organizing, directing, controlling, and supervising along with new and rapidly developing areas of management.
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