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Course Criteria
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3.00 Credits
Lec 3. Prereq: ADVT 283; 2.75 GPA. Global advertising and communication. Cultural, economic, political and social differences that affect advertising strategy and execution in foreign markets. Advertising a USA product or service in the global market.
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3.00 Credits
Lec 3. Prereq: ADVT 333; 2.75 GPA. The alternative and advanced methods of communicating a message, a need, a perception or attitude. Creative storytelling and problem-solving, critique and analysis, and how to creatively communicate with strategic thinking and design.
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3.00 Credits
(3 cr) Lec 3. Prereq: ADVT 283 or BRDC 227 or NEWS 202; 2.75 GPA. Philosophies and theories that underlie the discipline and profession of public relations. The critical and supportive perspectives used to gain insight into the history and direction of public relations.
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3.00 Credits
Lec 3. Prereq: ADVT 283 or BRDC 227 or NEWS 202; 2.75 GPA. Multimedia tools in advertising, public relations, direct marketing, and sales promotion. Promotional writing, publications development, and media relations.
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3.00 Credits
Lec, lab. Prereq: ADVT 333; 2.75 GPA. The new media and interactive technologies used in a variety of print, broadcast, and electronic media, and digital communications. Writing, designing, and producing communications messages using traditional and new multimedia technologies.
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3.00 Credits
Lec 3. Prereq: ADVT 357 or BRDC 228; 2.75 GPA. Analysis and preparation of radio and television commercials and announcements in terms of content and production techniques. Development of structure and functions of the broadcast advertising media. Regulation, responsibilities, audience analysis, and promotion.
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3.00 Credits
Lec, lab. Prereq: Junior standing; ADVT 357; 2.75 GPA. Assignments include evaluating, selecting and planning the use of media. Principles and practices of evaluating and selecting media for advertising in both the local and national advertising situations. Explanation of the media, their differences, how they are used in advertising, information resources and strategies for using media.
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3.00 Credits
Lec 3. Prereq: ADVT 357; 2.75 GPA. Experience the actual research process and produce a report. Research in the planning, development and evaluation of advertising. The research process, use of secondary sources of information and how to analyze data from these sources. The planning and execution of primary research. Survey techniques.
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3.00 Credits
Lec 3. Prereq: ADVT 283; 2.75 GPA. ADVT 482/882 assignments provide practical experience. Fundamentals of direct advertising, data base building and management, the economics of the industry, development and testing of effective creative materials, product selection and pricing, telemarketing, business to business direct advertising, lead-generating programs, the use of electronic and print media in the direct advertising mix and fund-raising for worthy causes.
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3.00 Credits
Lec 3. Prereq: ADVT 357; 2.75 GPA. The managerial philosophy, techniques, and processes in advertising. Organizational structures, integrated marketing communications, strategic planning, marketing planning, advertising planning, advertising research, budgeting, and decision paradigms.
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