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MRKT 449: Marketing Communication Campaigns
3.00 Credits
University of Nebraska-Lincoln
Prereq: MRKT 341 and 347. Managerial problems involved in the formulation, execution, and evaluation of marketing communication campaigns. Total marketing communication effort examined with particular emphasis to the potential role of marketing communication campaigns, audience identification, campaign objectives and messages, media strategy, and campaign evaluation. Case material dealing with campaigns for products, services, institutions, and political candidates.
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MRKT 449 - Marketing Communication Campaigns
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MRKT 450 /850: Strategic Database Marketing
3.00 Credits
University of Nebraska-Lincoln
Prereq: For MRKT 450: ECON 215 or equivalent; MRKT 341 and 350. For MRKT 850: ECON 215 or equivalent. Theory and strategic use of large marketing databases. Advances in theory and practice. Concepts of customer relationship management, integration with electronic commerce systems, analytical techniques, and ethics and practices of customer data privacy.
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MRKT 450 /850 - Strategic Database Marketing
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MRKT 453: International Marketing
3.00 Credits
University of Nebraska-Lincoln
Prereq: 6 hrs marketing. Marketing problems of international business. Export marketing and domestic marketing of USA products abroad. Influence of international institutions, culture, stage of development, and geography; problems in terminology, product policy, promotion, distribution, research, pricing, and starting marketing operations.
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MRKT 453 - International Marketing
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MRKT 458: Sales Management
3.00 Credits
University of Nebraska-Lincoln
Prereq: MRKT 341. Problems of the sales executive in building, directing, and controlling a force of outside sales personnel. Sales forecasting, territory design, expense control. Dealer relationships, merchandising and promotional plans, sales policies.
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MRKT 458 - Sales Management
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MRKT 490: Special Topics in Marketing
3.00 Credits
University of Nebraska-Lincoln
Prereq: MRKT 341 and permission. Topic varies.
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MRKT 490 - Special Topics in Marketing
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MRKT 499H: Honors Thesis
3.00 - 6.00 Credits
University of Nebraska-Lincoln
Prereq: Good standing in the University Honors Program or by invitation, and permission. Conduct a scholarly research project and write a University Honors Program or undergraduate thesis.
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MRKT 499H - Honors Thesis
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MRKT 821: Applied Marketing Research
3.00 Credits
University of Nebraska-Lincoln
Prereq: GRBA 813 or equivalent, or permission.
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MRKT 821 - Applied Marketing Research
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MRKT 822: Survey of Buyer Behavior
3.00 Credits
University of Nebraska-Lincoln
Prereq: GRBA 813 or equivalent, or permission.
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MRKT 822 - Survey of Buyer Behavior
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MRKT 824: Advanced Quantitative Analysis in Marketing
3.00 Credits
University of Nebraska-Lincoln
Prereq: GRBA 813 or equivalent, or permission.
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MRKT 824 - Advanced Quantitative Analysis in Marketing
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MRKT 826: Services Marketing
3.00 Credits
University of Nebraska-Lincoln
Prereq: GRBA 813 or equivalent, or permission.
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MRKT 826 - Services Marketing
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